Give this platform a try.... you will not regret it!
November 20, 2024

Give this platform a try.... you will not regret it!

Susana Rondon | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We use tOptimizely Web Experimentation to plan and execute all tests that provide meaningful insight to the health of our company and the relationship we have with every user. The analysis we derive from all the tests we have performed feed the planning and execution cycles of our team so that we can meet every quarter prepared.

Pros

  • Stats Engine
  • Personalization Campaigns
  • MABs

Cons

  • Sometimes integrations with certain tools can be a little difficult
  • Missing more data visualization in the results portion of tests
  • Can we integrate live tests results into the experiment collab?
  • increased conversions/revenue from implementing successful experiments
  • time saved on experiment ideation and implementation.
  • increased the output of tests by 40%
Optimizely Web Experimentation one is very enticing because we could have everything we need on one platform. As of right now, getting that buy-in from PMs is key to be able to get whole team on board. In the last year or two there have been a lot of changes to many of the platforms that we use day-to-day; one more change was a bit too much to handle when other priorities required the attention of the whole team. Our goal is to get everyone on this platform.
We use the CMP (Experiment Collaboration) as well as the WEB experimentation.
Our testing output has increased 40% in the last year.
Right now the bulk of what we do is testing and Personalization. Implementing the following has been an extremely easy process that allows us to get learning quickly.

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

Thanks to Optimizely Web Experimentation every member of our team can contribute test ideas that can bring meaningful results and conclusions. The AI generation feature that was added to the experiment development side has been a great contribution giving us those small incremental gains that have feed our revenue model substantially.

Optimizely Web Experimentation Feature Ratings

9.1
a/b experiment testing
9
Split URL testing
9
Multivariate testing
9
Cross-browser testing
9
Test significance
5
Visual / WYSIWYG editor
10
Advanced code editor
10
Preview mode
10
Test duration calculator
8
Experiment scheduler
10
Experiment workflow and approval
10
Mutually exclusive tests
10
8.8
Standard visitor segmentation
9
Behavioral visitor segmentation
7
Traffic allocation control
10
Website personalization
9
5.0
Goal tracking
5
Test reporting
5
Results segmentation
5
CSV export
5
Platform Integration Features ()
Not Rated

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