Optimizely Web Experimentation is great for non developers
November 19, 2024

Optimizely Web Experimentation is great for non developers

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

we conduct A/B tests for our marketing department on our website. we want to increase click conversion for most of our guided selling funnels so we create different designs and content in order to increase conversion and optimization.

Pros

  • easy to implement a element change on the site
  • easy to understand the stat sign algorithm and analyze results
  • great CMAB and stats accelerator features for our low traffic site and promos

Cons

  • reporting - it is getting there but looking to see more of a ROI report
  • easy to implement win variations into our cms
  • increase click conversions in top landing pages where we need users to move on to our funnels
  • increased funnel conversion and revenue by testing quick selling journeys and split them into two different journeys so this was a great success experimentation
web experimentation has grown without the need of us updating the product but at the same time, we are able to add beta updates and use them with ease. I like how easily it has been to use these updates and the new features.
we are using CMP not fully used yet but I can already see how easy is going to be when we put a workflow for all our departments to follow and also with ODP we are going to be able to experiment better.
we have grown to a full on experimentation cultured company and now we are running more experiments than ever. our marketing departments now can't move on with updating their content or the UI teams with designs before testing. This has been crucial to implement only when the winning variants had increased confident conversions.
we used Optimizely Web Experimentation then AB Tasty but came back to Optimizley because of its robust stat sig and features as well as all of the products we will be able to work in synchronization.

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

it is great for non developers and i think having a great academy page helps with understanding the nuances of the product.

Optimizely Web Experimentation Feature Ratings

10.0
a/b experiment testing
10
Split URL testing
10
Multivariate testing
10
Multi-page/funnel testing
10
Cross-browser testing
10
Test significance
10
Visual / WYSIWYG editor
10
Advanced code editor
10
Preview mode
10
Test duration calculator
10
Experiment scheduler
10
Experiment workflow and approval
10
Dynamic experiment activation
10
Client-side tests
10
Mutually exclusive tests
10
10.0
Traffic allocation control
10
Website personalization
10
8.8
Goal tracking
10
Test reporting
5
Results segmentation
10
CSV export
10
Platform Integration Features ()
Not Rated

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