Being able to sync results to GA4 has allowed us to look at segments in further detail
November 20, 2024

Being able to sync results to GA4 has allowed us to look at segments in further detail

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

Optimizely Web Experimentation has been great to test engagement paths and lean into personalization, increasing engagement through to business outcomes.

Pros

  • Quick setup
  • Easy statsig calculator
  • Quick path to personalization

Cons

  • Like all experimentation tools, front-end development resources will help you take advantage of the platform
  • Overall culture of ideation and experimentation has increased
Very easy to deploy and get going on simple tests, but need front-end resources to take full advantage.
Being able to sync results to GA4 has allowed us to look at segments in further detail

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Web Experimentation again?

Yes

Optimizely Web Experimentation is strong at bringing ideation into action, and it's backlog management can keep experiments organized and stored quickly over an adhoc solution like a spreadsheet.

Optimizely Web Experimentation Feature Ratings

9.3
a/b experiment testing
10
Split URL testing
10
Multivariate testing
10
Multi-page/funnel testing
10
Cross-browser testing
10
Mobile app testing
Not Rated
Test significance
10
Visual / WYSIWYG editor
5
Advanced code editor
Not Rated
Preview mode
Not Rated
Test duration calculator
Not Rated
Experiment scheduler
Not Rated
Experiment workflow and approval
Not Rated
Dynamic experiment activation
Not Rated
Client-side tests
Not Rated
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
10
Not Rated
Form fill analysis
Not Rated
Goal tracking
Not Rated
Test reporting
Not Rated
Results segmentation
Not Rated
CSV export
Not Rated
Platform Integration Features ()
Not Rated

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