Engineer perspective!
Updated November 20, 2024

Engineer perspective!

Mitchell Berger | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We use Optimizely Web Experimentation to run front end experiments for pages on our legacy website. The business problems are wide ranging but my team specifically focuses on ancillary upsells and merchandising so for us it's usually to allow easy modification of upsell banners. We test different wordings, call to actions, etc. The scope is relatively thin since we only use it on our legacy website which is being rapidly modernized and moved to feature experimentation.

Pros

  • Ease of use for non technical team members
  • Being able to inject typescript helps us manage redirects from buttons easier even when it's not related to a test

Cons

  • We have lots of issues with the preview browser
  • Easier to mess up then code that has built in tests
  • Increased conversions/revenue
  • Dev time saved
I do belive that's what it's built to do and it does it well. It is very easy to set up experiments across pages and our site. I like being able to work directly in Optimizely UI and save developer time.
We pair optimizely web with feature experimentation to round out our experiments. It usually just depends on where on the site we need one, whether it's back end or front end, and which team is responsible.
I don't personally deal with that but our experimentation team uses these tools to determine the success of an experiment. They've set up custom metrics that work best for them. Makes it easy for me to plug and play.
We use both, it just depends on the use case. I personally prefer feature experimentation but I see why both are useful.

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

If the change is purely front end and the user doesn't have coding experience or engineers aren't available.

Optimizely Web Experimentation Feature Ratings

6.0
a/b experiment testing
8
Split URL testing
Not Rated
Multivariate testing
7
Multi-page/funnel testing
Not Rated
Cross-browser testing
Not Rated
Mobile app testing
Not Rated
Test significance
Not Rated
Visual / WYSIWYG editor
Not Rated
Advanced code editor
Not Rated
Preview mode
2
Test duration calculator
Not Rated
Experiment scheduler
Not Rated
Experiment workflow and approval
Not Rated
Dynamic experiment activation
Not Rated
Client-side tests
7
Mutually exclusive tests
Not Rated
7.0
Standard visitor segmentation
8
Behavioral visitor segmentation
Not Rated
Traffic allocation control
Not Rated
Website personalization
6
7.5
Form fill analysis
7
Goal tracking
Not Rated
Test reporting
8
Results segmentation
Not Rated
CSV export
Not Rated
Platform Integration Features ()
Not Rated

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