Optimizely for web experiments
January 01, 2025

Optimizely for web experiments

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

Optimizely web experimentation is used within our CRO program and to test out site wide changes for typography, buttons, etc. It assists in QA and improving conversion on our pages. It also allows us to implement changes before our development team can create a fully integrated option.

Pros

  • Quickly develop and start a test
  • Preview the test changes

Cons

  • QA different audiences for tests
  • Anticipate possible traffic for a test
  • QA a test with other test running
  • Improved ROI on development to not invest time on component designs that do not improve conversion
Easily able to provide access to users.
We have been able to improve conversion.

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

Highly suited when you have a team that needs to produce web test quickly and efficiently.

Optimizely Web Experimentation Feature Ratings

7.5
a/b experiment testing
9
Split URL testing
5
Multivariate testing
9
Multi-page/funnel testing
5
Cross-browser testing
8
Mobile app testing
7
Test significance
7
Visual / WYSIWYG editor
10
Advanced code editor
10
Preview mode
9
Test duration calculator
4
Experiment scheduler
9
Experiment workflow and approval
5
Dynamic experiment activation
Not Rated
Client-side tests
Not Rated
Server-side tests
Not Rated
Mutually exclusive tests
8
8.0
Standard visitor segmentation
9
Behavioral visitor segmentation
5
Traffic allocation control
9
Website personalization
9
7.0
Form fill analysis
5
Goal tracking
9
Test reporting
9
Results segmentation
5
CSV export
Not Rated
Platform Integration Features ()
Not Rated

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