Great web tool
May 05, 2025

Great web tool

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

Currently, we are collaborating on brain storming sessions on how to deliver more specific details to our customers. We pair that with the content management platform so we can connect the better ideas to the existing products we have to, hopefully, create a more diverse product offering then what we currently offer.

Pros

  • Integrations with third-party APIs
  • Scaling of content production
  • Create 1:1 experiences

Cons

  • More API integrations
  • Continue enhancing documentation
  • A larger presence at conferences
  • Saved developer time on features that customers didn't want
  • Allowed better allocation of resources to more sought after features
  • Gave us better results from experimentation
It just works. I could say more, but I think that covers it. The scalability was outstanding.
We were looking at adding new functionality to our customer portal that one group believed would enhance the customer experience. We were able to design a landing page to test the functionality of it, get customer feedback, and then decide that, while it was a cool feature, our current customer base would have no use for it.

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

Designing custom and meaningful 1:1 experiences is one of the best examples I can give where you need to try Optimizely Web Experimentation. The way you can craft your content to very specific use-cases is worth it all alone. If you are looking for a cookie cutter generic tool, this isn't for you.

Optimizely Web Experimentation Feature Ratings

8.6
a/b experiment testing
8
Split URL testing
8
Multivariate testing
8
Multi-page/funnel testing
9
Cross-browser testing
9
Mobile app testing
8
Test significance
9
Visual / WYSIWYG editor
10
Advanced code editor
8
Preview mode
8
Test duration calculator
9
Experiment scheduler
8
Experiment workflow and approval
9
Dynamic experiment activation
9
Client-side tests
9
Server-side tests
8
Mutually exclusive tests
9
9.0
Standard visitor segmentation
10
Behavioral visitor segmentation
9
Traffic allocation control
8
Website personalization
9
9.0
Form fill analysis
10
Goal tracking
10
Test reporting
8
Results segmentation
10
CSV export
7
Platform Integration Features ()
Not Rated

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