Item: Oracle Social Cloud (legacy)
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Oracle SRM is a recent purchase by our organization. It is solely accessed by our marketing services department and is currently in use for one of our brands as a listening and engagement tool. I am working on the marketing initiatives for a new brand that is launching next month and will personally use this tool for social listening and engagement, as well.

Pros and Cons

Notifications of engagement in real time, so comments don't go unnoticed for too long
Easy tracking

Integration into Project Management platforms

Users and Roles

There are currently only about 3 active users.

Other Software Used

Workfront

Return on Investment

It's still early in the game, but SRM has definitely allowed us to become more engaged with our subscribers. We are able to put more nurtured content out there.
SRM has helped us resolve a lot of customer service issues.

Likelihood to Recommend

Oracle Social Relationship Management (SRM) is well suited when you need to publish posts during non business hours and when someone is not able to monitor the social platforms at all hours of the day. I know us associates who are in charge of monitoring our social platforms have other duties outside of social media, so it's nice to be notified when activities take place. I haven't been involved enough to know where it is less appropriate, just yet.

Inside Scoop on SRM

Modules Used

Overall Satisfaction with Oracle Social Relationship Management (SRM)