Inside Scoop on SRM
March 17, 2016

Inside Scoop on SRM

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Oracle Social Marketing
  • Oracle Social Engagement & Monitoring

Overall Satisfaction with Oracle Social Relationship Management (SRM)

Oracle SRM is a recent purchase by our organization. It is solely accessed by our marketing services department and is currently in use for one of our brands as a listening and engagement tool. I am working on the marketing initiatives for a new brand that is launching next month and will personally use this tool for social listening and engagement, as well.
  • Notifications of engagement in real time, so comments don't go unnoticed for too long
  • Easy tracking
  • Integration into Project Management platforms
There are currently only about 3 active users.
  • It's still early in the game, but SRM has definitely allowed us to become more engaged with our subscribers. We are able to put more nurtured content out there.
  • SRM has helped us resolve a lot of customer service issues.
Oracle Social Relationship Management (SRM) is well suited when you need to publish posts during non business hours and when someone is not able to monitor the social platforms at all hours of the day. I know us associates who are in charge of monitoring our social platforms have other duties outside of social media, so it's nice to be notified when activities take place. I haven't been involved enough to know where it is less appropriate, just yet.

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