Oracle SRM is a recent purchase by our organization. It is solely accessed by our marketing services department and is currently in use for one of our brands as a listening and engagement tool. I am working on the marketing initiatives for a new brand that is launching next month and will personally use this tool for social listening and engagement, as well.
Oracle Social Relationship Management (SRM) is well suited when you need to publish posts during non business hours and when someone is not able to monitor the social platforms at all hours of the day. I know us associates who are in charge of monitoring our social platforms have other duties outside of social media, so it's nice to be notified when activities take place. I haven't been involved enough to know where it is less appropriate, just yet.