Oracle - Great tool - Manages mentions, real time, and content very well
March 22, 2016

Oracle - Great tool - Manages mentions, real time, and content very well

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Oracle Social Marketing
  • Oracle Social Engagement & Monitoring

Overall Satisfaction with Oracle Social Relationship Management (SRM)

Our marketing team uses Oracle Social Relationship Management (SRM) for social publishing and listening. Business problems it addresses are: 1. Contributes to lead generation. 2. Retention. 3. Brand awareness and engagement.
  • Oracle has a strong listening tool. Being able to monitor and track competitive intelligence, social presence is imperative to our business and to overall reporting. The listening tool also influences our content planning and strategy in real time.
  • Oracle needs better paid media abilities within social.
  • Oracle needs better "post type" within each social channel it is integrated with.
2 - They represent daily social media monitoring and posting. Also, for pulling reporting.
Oracle is a very strong platform. Spredfast is strong at content management and approvals. Salesforce is great at real time.
  • Oracle has helped us with competitive intelligence. We've been able to react in real time to conversations and trends.
  • Challenge with Oracle is there isn't enough functionality to support paid social media.
It's well suited for monitoring competitors to determine content strategy, also it's great at using with various stakeholders within an organization to be able to assign roles/responsibilities to respond to customer needs. Customer service via social support is growing daily and tools like this are imperative for the team to be able to respond back to customers in a very timely manner.

Oracle Social Cloud (legacy) Feature Ratings