Item: Outreach
Rating: 10
Author: Gary Kawamura

Overall Satisfaction with Outreach

Usability

Outreach is a remarkably easy interface to use. I think it does take a bit of learning, but once you've got it down, it's very intuitive and easy. At Bizible, I don't think anyone has not adopted outreach because of the user experience. I would say that there are maybe a few challenges as far as integration with Salesforce that might make Outreach a little better. I had mentioned being able to merge contacts and accounts in OR might be a good thing.

Use Cases and Deployment Scope

I believe nearly everyone from BDRs to AEs uses Outreach. It provides a much faster, more efficient, better interface to contact prospects and customers and record that information. We use outreach to contact all prospects through email and phone. It also allows us to easily see the communication history of a prospect and account. It allows for very smooth and effective transitioning of communication between BDRs and AEs.

Pros and Cons

Pros

Great interface for communication. Gives one easy platform to call and email prospect. Also gives you a place to add URL of website and LInkedin profile.
Provides a great way to see communication history. Makes it easy to see which emails have been opened and responded to, also which calls have connected. Proved a recording of the phone call.
Provides options for sequences and super-sequence to automate tasks.

Cons

It would be great to be able to merge accounts/prospects. As it stands I do not believe that is a function.
It would be nice to be able to see an overall view of all communication from an account, to see who has engaged the most.
It would be great to have a video recording interface!

Reports Used with Outreach

I do not generate reports in my role.

Return on Investment

I really can't measure the ROI for myself. I imagine it is pretty extensive for the overall organization! We have increased opportunites, pipeline, revenue and also freed up a lot of time!

Working with the Outreach CSM Team

I've only contacted the customer support for one issue I've had. It was caused by ghostery and was eventually easily fixed.

Alternatives Considered

I have never used any other products other than Outreach. In a previous job, I used Gmail to call people. We did not have a CRM or anything to help maintain a customer database.

Likelihood to Recommend

I really can't speak for many other industries than my current one. I think anytime/position where you need to communicate with a large volume of people and follow up with them, this is a great tool! Outreach is a huge improvement on Salesforce in terms of giving a better UI to communicate with prospects, record information, and follow up.

I myself have challenges using Outreach to remind me to do specific things. I still rely on my calendar to remind me about specific, important tasks.

Comments

Please log in to join the conversation

Awesome platform for communication and engagement!