Excellent Analytics Platform
January 07, 2020

Excellent Analytics Platform

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Parse.ly

Parse.ly is being used across the whole organization. Reporters, editors, producers, and product managers all use it. It addresses the need for analytics to tell us how our content is performing and how audiences are engaging with our content. It tells us when the audience is on the site, and how users are finding our stories.

Pros

  • Real-time analytics
  • Historical analytics

Cons

  • A/B testing missing
  • The platform could be easier to use
  • Increased traffic
  • Increased ad revenue
Overall, our analytics team has had good support from Parse.ly's representatives. When technical issues come up, we can get in touch with them and resolve issues in a timely fashion. Usually the response time is pretty quick, especially since we work in a real-time business, so overall we're pretty happy with their support.

Do you think Parse.ly delivers good value for the price?

Yes

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

Yes

Did implementation of Parse.ly go as expected?

Yes

Would you buy Parse.ly again?

Yes

Parse.ly is well-suited to a news organization. It is also well-suited to most businesses with a website that desire analytics. It's less appropriate for smaller websites or businesses that don't have a large online presence or don't have an interest in analytics. I think any business though that wants to know about the traffic to their website can benefit.

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