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I'd like to see the Parse.ly analytics for this review, because Parse.ly makes finding it out worthwhile
January 23, 2020

I'd like to see the Parse.ly analytics for this review, because Parse.ly makes finding it out worthwhile

Richard Lemmer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Parse.ly

Parse.ly is used by our newsroom to track analytics for stories and reporters. It allows us to see peak times during a day and week when our audience visits the website. It allows us to track the reach of individual stories across time. And it all allows us to see how the number and reach of stories produced by individual journalists.
  • The UI is very intuitive and easy to pick up.
  • The analytics are accurate in real-time, allowing us to quickly to react to well or under-performing stories.
  • Having more information about where links have been shared within a social media platform would be useful (Twitter handles, specific Facebook pages, etc.).
  • The UI could afford to be a little more 'cluttered', presenting disparate data sets without needing to scroll down.
  • It has helped me focus my workload.
  • It has helped me set goals and targets for myself.
Parse.ly is much more intuitive than Google Analytics. It is also much better at representing data as and when I need it. It seems that Google Analytics makes it slightly easier to present data (by downloading it to make part of a presentation or printing it), but this is not outweighed by its benefits.
Parse.ly is very intuitive, so I have rarely needed support when using it. However, there doesn't seem to be many prompts or reminders that support is available if you become 'lost' on the site. There aren't any pop-ups or prompts that preempt a piece of data or a feature you may be trying to access.

Do you think Parse.ly delivers good value for the price?

Yes

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Parse.ly go as expected?

I wasn't involved with the implementation phase

Would you buy Parse.ly again?

Yes

Parse.ly is very well suited to monitoring the traction of our stories online. It allows us to think about how we categorize content, then monitor those categories, and finally respond to their performances. For example, we can see that stories about the pub industry do fairly well in relation to the work required to generate them. We can then allocate an appropriate amount of time to these stories.

Parse.ly is less well suited for qualitative feedback on our stories. It may be that 15,000 people read a story - but they have been drawn in by a 'click-bait' headline and would be less likely to return to any of our stories as a result. Whereas a story that attracts the attention of 1,000 readers may seem less successful from a quantitative point of view but has actually strengthened our brand.