I'd like to see the Parse.ly analytics for this review, because Parse.ly makes finding it out worthwhile
Overall Satisfaction with Parse.ly
Parse.ly is used by our newsroom to track analytics for stories and reporters. It allows us to see peak times during a day and week when our audience visits the website. It allows us to track the reach of individual stories across time. And it all allows us to see how the number and reach of stories produced by individual journalists.
Pros
- The UI is very intuitive and easy to pick up.
- The analytics are accurate in real-time, allowing us to quickly to react to well or under-performing stories.
Cons
- Having more information about where links have been shared within a social media platform would be useful (Twitter handles, specific Facebook pages, etc.).
- The UI could afford to be a little more 'cluttered', presenting disparate data sets without needing to scroll down.
- It has helped me focus my workload.
- It has helped me set goals and targets for myself.
Parse.ly is much more intuitive than Google Analytics. It is also much better at representing data as and when I need it. It seems that Google Analytics makes it slightly easier to present data (by downloading it to make part of a presentation or printing it), but this is not outweighed by its benefits.
Do you think Parse.ly delivers good value for the price?
Yes
Are you happy with Parse.ly's feature set?
Yes
Did Parse.ly live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Parse.ly go as expected?
I wasn't involved with the implementation phase
Would you buy Parse.ly again?
Yes
Comments
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