Parse.ly view, from a publisher
December 17, 2020
Parse.ly view, from a publisher
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Parse.ly
We use Parse.ly across our media business. We started with the Audience team and BI, rolled out to editorial, but it's now the default self-serve analytics tool for many people across all divisions. Parse.ly doesn't necessarily provide data that isn't available elsewhere, but the fact it's designed for publishers and so simple to use means usage is extremely high and frequent, more so than other tools.
- Simplicity and presentation of data
- Real-time analytics
- Designed for publishers
- More event and conversion tracking in real-time
- Improvements to reporting centre
- Make comparative period-on-perios reporting simpler and more effective.
- More widespread use of data
- Simplified workflows
- Data transparency
- Google Analytics Premium and Chartbeat
Having used both Parse.ly and Chartbeat I personally just think Parse.ly is a better product. The UI is better and the features are more optimal and well thought out, again fitting publisher needs very well. In addition, whilst Chartbeat is certainly an improvement on GA in terms of real-time data, Chartbeat is nowhere near as good at Parse.ly on non-real time.
We also use Google Analytics at the same time as Parse.ly. We think the compromises between both products is fine, and for us we can justify paying for both. Google Analytics is used for all 'official' data, and it's broader feature set has many benefits. However, Parse.ly being focused on publishers specifically means it gets probably more frequent (and almost, always on) usage from many of the business than GA does.
We also use Google Analytics at the same time as Parse.ly. We think the compromises between both products is fine, and for us we can justify paying for both. Google Analytics is used for all 'official' data, and it's broader feature set has many benefits. However, Parse.ly being focused on publishers specifically means it gets probably more frequent (and almost, always on) usage from many of the business than GA does.
Do you think Parse.ly delivers good value for the price?
Not sure
Are you happy with Parse.ly's feature set?
Yes
Did Parse.ly live up to sales and marketing promises?
Yes
Did implementation of Parse.ly go as expected?
Yes
Would you buy Parse.ly again?
Yes