Parse.ly is great for what it offers, could use some fancier features
March 22, 2021

Parse.ly is great for what it offers, could use some fancier features

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Parse.ly

Parse.ly is used across our whole company to track story performance on newspaper websites. It also is used by individual newsrooms, reporters, and photographers to track that same performance. Parse.ly is used to determine page views, referral sources, engagement time, and other metrics important to determine what readers are looking at, how they're getting there, how long they're engaging, and where they go next on the website.

Pros

  • Parse.ly's ability to show data in virtually real time.
  • Parse.ly's breakdown of where website viewers are coming from (social, direct, internal).
  • Parse.ly is user friendly and has an easy-to-use interface.

Cons

  • While Parse.ly provides a breakdown of what social sites viewers are coming from, it's impossible to see the exact referring post/tweet.
  • I'd like to be able to see video views on a web page as a percentage of page views.
  • Would love to be able to know what Google keywords/searches were part of a search function that got viewers to a particular page.
  • Parse.ly has helped us determine what topics readers are interested in and how to expand on those.
  • It's helped us determine when articles were well-equipped with SEO-friendly headlines.
  • Parse.ly helps individuals in our company evaluate their online performance.
Parse.ly seems to be more user-friendly than Adobe and is on the same user-friendly level as Chartbeat. Chartbeat had features that I would love to see integrated into Parse.ly like an overlay feature that showed where website users were dropping from that page. Chartbeat also was able to tell specifically what posts/tweets brought viewers to the website. Parse.ly is the program offered and used by my company; I had no decision-making power in which product is used.

Do you think Parse.ly delivers good value for the price?

Not sure

Are you happy with Parse.ly's feature set?

Yes

Did Parse.ly live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Parse.ly go as expected?

I wasn't involved with the implementation phase

Would you buy Parse.ly again?

Yes

Parse.ly is easy to use and quick to learn. It has a lot of features that are helpful in determining who your website users are, how they got there, and how long they stayed. It's a great tool for media companies to track engaged readers. There are some features that would be helpful and I wish would be expanded but they don't deteriorate the overall Parse.ly experience or benefits.

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