is a solid and dependable tool
August 23, 2021 is a solid and dependable tool

Jonathan Miltimore | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with

We use to track our website traffic to learn more about how people find our website and track their customer journey. provides more detailed, precise, and accurate information than Google Analytics and similar sites. It's used mostly by our editorial department but also by the entire company, including leadership, who like to see how widely our articles are being read, which ones people are reading, and how long people stay on the site.
  • has a much sleeker layout than its competitors. Very well designed.
  • is easy to navigate, which makes it easier to dig into the data to learn more about its uses: where they came from, how they found you, and how long they stayed.
  • has good customer service. They are proactive about helping customers utilize their tools.
  • Tracking users by age demographic is something I'd like to see incorporate. (This is one area where Google has an advantage over
  •'s app is not available to Android users. I don't like this because I have an Android.
  • Tracking page views through third-party publishers (using HTML code) is something can't do for some reason. Our tech people were able to do this easily with Google Analytics, but for some reason (beyond my knowledge), we can't do it with
  • It's helped guide our editorial strategy because it give us precise info.
  • We've pivoted to creating content best suited for people finding our content on sites. showed us where these places were.
  • The charts and graphs we show at board meetings to show progress all come from
I used Google Analytics for years. I loved it and still love it. Google Analytics isn't as robust as and doesn't have some of the same capabilities, nor do I trust the data as much. But Google Analytics is still really good, and it's free. If I were at a budget-starved company, I'd be happy using Google Analytics because it does enough of the same stuff as For a bigger company with more resources that relies more on data for strategic decision-making, would be my tool.

Do you think delivers good value for the price?


Are you happy with's feature set?


Did live up to sales and marketing promises?


Did implementation of go as expected?

I wasn't involved with the implementation phase

Would you buy again?


I like a lot (8 out of 10). It's really easy to use and visually impressive (visually, it is like going from E-trade to Robinhood). I'm in all day long, so it matters a lot that it looks good, is easy to use, and is largely intuitive to use (though I don't claim to know how to use every bell or whistle). So for media, it's a great tool. I imagine it would be for marketing and things of that nature, but I can't say for sure because I haven't used it for those purposes. Overall, it's an impressive product.