Great Content Tool
August 23, 2019

Great Content Tool

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

The marketing team is using it to create content experiences on the website, social media, paid search, and email campaigns. It's helping us educate our prospects by providing them with relevant/related content, and is improving the engagement metrics on our site. It's also helping us generate more leads by gating content that's typically ungated, allows us to test out different form strategies, and gives us insights into the topics, themes, and content types that perform the best and are most engaging to viewers.
  • Customer Success/Support: their team is always available to help answer any questions or solve any issues with fast response times.
  • Inspiration: they have a great library of resources to look at for inspiration to help us with ideas for new campaigns or things to test out.
  • Allowing you to customize or compare date ranges for analytics.
  • Better/easier search engine optimization capabilities.
  • Understanding content performance.
  • Improving engagement.
  • Generating leads.
Yes. it has helped us measure the effectiveness and performance of the content we create. It also has helped us generate leads and see who's viewing our content and for how long, what content types/topics perform best and worst, and other great insights that we can't get from our website or other content programs.
It was a lot more work than we expected, but it was worth it.
PathFactory allows us to provide curated content experiences to prospects to educate them about our services/products.
We chose PathFactory for its better capabilities and user experience.
PathFactory is well suited for content promotions in our marketing campaigns, on our website, social media (paid & organic campaigns), paid search & display campaigns, email campaigns, etc.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Content automation
Not Rated
Audience profiling and targeting
Closed-loop tracking and reporting
Not Rated
Content performance analytics