Looking for a new way to promote content? Check out PathFactory
November 12, 2020
Looking for a new way to promote content? Check out PathFactory
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
We leverage PathFactory to assist our customers and prospects in content consumption. Marketing leverages PathFactory as a new and innovate way to facilitate this notion of 'binging', similar to the idea of Netflix and YouTube promoting its next popular content. Prior to PathFactory, we engage with our customers using one-off content which wasn't as efficient, especially for those customers who are super interested in "tell me more", "tell me now".
- Creating tracks and uploading contents is super easy
- Creating gated forms using different rules made data-capturing easy
- Ability to understand how contents are consumed create visibility for marketing to understand what works and what doesn't
- Content management is tough - recommend PathFactory come up with a way to create better content categorization or archiving, so it's not as confusing when you have 100's of assets in PathFactory
- More contents being consumed
- More users binge consume on a monthly basis
- A direction for marketing to create net new assets
PathFactory has facilitated Nintex a novel way to engage with our customers and prospects and delivered better marketing result. In the past, we would send out nurture emails that link to one piece of content. Wait a week. Then we send a second email with another piece of content. However, the issue with that is that we're missing out on people who are actively looking for a solution right then and there. By moving to PathFactory, we give people the choice to consume as much content as they'd like, and we have automation in the backend to track what they consume and how much score we should adopt for each person.
I was not part of the set up process, however, I benefited greatly from using PathFactory. From what I can see, uploading content into PathFactory was fairly straightforward and creating new tracks was easy. PathFactory also has a good CSM team that helps support your onboarding effort, so all in all it felt smooth.
PathFactory has impacted our potential buyers in these ways:
- Giving flexibility to business users to consume as much content as they would like
- Provide a better experience to business users as we can detail out top, middle-, and bottom of the funnel contents
- The gated forms are timed so that we pop only when they start to engage with content
I was not in the process in the beginning, so can't comment on how PathFactory stacked up against others.