Excellent offering for high demand B2B teams that seek content at scale creation
November 18, 2020

Excellent offering for high demand B2B teams that seek content at scale creation

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory is used on the Business section in order to create content aimed to Enterprise customers. It tries to solve when there's need for content at scale creation. Under normal circumstances, it takes a lot of effort to create different creatives for different target groups and needs.
  • Creates content at scale.
  • Displays in-depth report in relation to content efficiency.
  • Evaluates content based on engagement.
  • Advanced integration with 3rd party data providers.
  • Frequency capping on device level.
  • Saved hours & hours for content creation, campaign optimization & reporting.
It sure did, as we gained valuable information regarding microsegments of our customers and their content consuming habits. We are now able to formulate our content strategy for next year based on more clear evidence.
It sure [was]. It was a bit difficult at first - however with the right guidance from Customer Support, we were able to sort out and solve any obstacles.
PathFactory enable our sales team to be informed with the content consumption of all their leads, contacts, accounts, and opportunities. Therefore, they were able to customize their communication regarding our products & services.
I did not use such a tool in the past.
PathFactory is a well suited tool for content marketers that create content at scale simultaneously. If you get a hang of the platform and its basic scenarios, it is pretty straightforward to use.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics