Great product for more targeted marketing and measurement
March 24, 2021
Great product for more targeted marketing and measurement
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
We use it to promote products and solutions. It is currently only being used by one business unit in our operating company, however several others are reviewing it. It helps us promote our content and enables us to target better and gather more specific metrics.
- Provides several pieces of content in one view.
- Helps nurture prospects through content.
- Provides metrics on engagement.
- Somewhat time consuming and tedious to set up.
- We have been able to measure engagement on content like we never have before.
It has been easier to set up campaigns with all content in one place, with the ability to measure it.
Yes, worth it, but set up could be easier.
Prospects are able to engage with the content they want and find the information they are most interested in.