Overall Satisfaction with PathFactory
PathFactory is currently only being used by the Marketing department at my company, predominantly managed and used by the Demand Gen team. The primary business problem PathFactory addresses is prospect/customer engagement. Previously the majority of our leads would engage with a single piece of content before communicating with sales or never re-engaging. With PathFactory we are able to encourage content binging, increasing lead engagement, and better educating them on our company. This leads to more qualified leads, better sales conversations, and ultimately more business. All of the data collected further inform what types of content, as well as asset themes, resonate best with customers.
- Since PathFactory is able to track known lead engagement, we never have to present a known prospect/customer with a form. We are simply able to present them with content and track their engagement.
- Furthermore, we can also present an unknown lead with content, wait a specific amount of time and then present them with a form before they can proceed. This encourages leads to want to give us their info, instead of feeling forced too, leading to a higher form fill rate.
- PathFactory also has a fantastic customer success team that was instrumental in our on-boarding/implementation process, as well as actively help us take advantage of all the PathFactory platform has to offer.
- Honestly, we have only been a customer for 6 months thus far, so I do not have a ton of Cons/Opinions yet. So far there haven't really been any issues...
- In 6 months PathFactory has already helped nurture and educate leads more efficiently and effectively; leading to more qualified leads and better sales conversations. We will continue to monitor how it ultimately impacts our closed won business.
PathFactory has already been able to help increase our campaign effectiveness. Simply being able to send an ungated nurture stream of content to prospects increase lead engagement. PathFactory has also already started to indicate what content resonates better with leads; which will help inform our content strategy going forward.
It was a little more work than expected. I think between working for a cybersecurity company that has a pretty intense security operations review/requirements, combined with an understaffed marketing op and Eemand Gen team, it took a little longer than expected to set up. I know it is possible to implement PathFactory in two days for example, but it took me closer to two months. It is definitely worth the effort.
As I previously mentioned, since potential buyers are presented with a stream of content in front of them that they are able to engage with; it leads to more qualified leads and better sales conversations.
PathFactory Feature Ratings
Experience Using PathFactory
Using PathFactory
2 - Demand Generation and Content Marketing
We are able to run PathFactory very smoothly. I am proficient in Marketo, and PathFactory is very intuitive, so together I am able to manage the platform pretty much end to end with little to no help.
- Nurture
- Customer Engagement
- Lead Generation
- Customer On-boarding
- Account Based Marketing
Evaluating PathFactory and Competitors
- Price
- Product Features
- Prior Experience with the Product
I had previously used PathFactory at another company with much success. I knew it would bring that same level of success at my new company as well.
Wouldn't change anything.
PathFactory Implementation
- Implemented in-house
Change management was minimal
Configuring PathFactory
No, it depends on the current systems you use.
No - there is no facility to customize the interface
No - we have not done any custom code
PathFactory Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
I had a question specific to leveraging Google Tag Manager within the platform for tracking purposes and they were able to answer my question immediately and help ensure I had everything set up correctly.
Using PathFactory
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Integrating PathFactory with existing tools, like Marketo or Saleforce
- Creating Content Tracks
- Creating Website Promoters
PathFactory Reliability
Integrating PathFactory
- Marketo
- Salesforce
- Google Analytics
- Wordpress
In-depth for Marketo, less so for others. All around easy across the board for all integrations.
- Single Signon
- API (e.g. SOAP or REST)
Relationship with PathFactory
Pricing and certain feature inclusion.