More Qualified Leads. Better Sales Conversations.
Updated January 05, 2021

More Qualified Leads. Better Sales Conversations.

Christopher Mitchell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory is currently only being used by the Marketing department at my company, predominantly managed and used by the Demand Gen team. The primary business problem PathFactory addresses is prospect/customer engagement. Previously the majority of our leads would engage with a single piece of content before communicating with sales or never re-engaging. With PathFactory we are able to encourage content binging, increasing lead engagement, and better educating them on our company. This leads to more qualified leads, better sales conversations, and ultimately more business. All of the data collected further inform what types of content, as well as asset themes, resonate best with customers.
  • Since PathFactory is able to track known lead engagement, we never have to present a known prospect/customer with a form. We are simply able to present them with content and track their engagement.
  • Furthermore, we can also present an unknown lead with content, wait a specific amount of time and then present them with a form before they can proceed. This encourages leads to want to give us their info, instead of feeling forced too, leading to a higher form fill rate.
  • PathFactory also has a fantastic customer success team that was instrumental in our on-boarding/implementation process, as well as actively help us take advantage of all the PathFactory platform has to offer.
  • Honestly, we have only been a customer for 6 months thus far, so I do not have a ton of Cons/Opinions yet. So far there haven't really been any issues...
  • In 6 months PathFactory has already helped nurture and educate leads more efficiently and effectively; leading to more qualified leads and better sales conversations. We will continue to monitor how it ultimately impacts our closed won business.
PathFactory has already been able to help increase our campaign effectiveness. Simply being able to send an ungated nurture stream of content to prospects increase lead engagement. PathFactory has also already started to indicate what content resonates better with leads; which will help inform our content strategy going forward.
It was a little more work than expected. I think between working for a cybersecurity company that has a pretty intense security operations review/requirements, combined with an understaffed marketing op and Eemand Gen team, it took a little longer than expected to set up. I know it is possible to implement PathFactory in two days for example, but it took me closer to two months. It is definitely worth the effort.
As I previously mentioned, since potential buyers are presented with a stream of content in front of them that they are able to engage with; it leads to more qualified leads and better sales conversations.
We looked at both PathFactory and Uberflip, both companies have some similarities and some differences, and we ultimately went with PathFactory as it better suited our company needs.
I think anytime a B2B marketing team has a heavy content strategy, PathFactory is a no-brainer. In general, PathFactory creates an all-around better customer experience, helping nurture and educate leads in real-time. PathFactory also leads to a better internal experience, as we are able to generate more qualified leads as well as better sales conversations - keeping both marketing and sales happy.

PathFactory Feature Ratings

Content hub
9
Forms / Gated content
10
Embedded CTAs
8
Content automation
Not Rated
Audience profiling and targeting
Not Rated
Closed-loop tracking and reporting
Not Rated
Content performance analytics
8

Experience Using PathFactory

It is very strait forward. Everything is well documented and PathFactory provides a dedicated implementation specialist and customer success manager to ensure everything is up and running properly.
If I ever have a question for my CSM or the support team, they reply pretty quickly!
Everything works as expected in a timely manner.
They are virtually very hands on, and will help build out some of your initial programs with you until you are comfortable within the platform.
It is integral to our nurture strategy and our future programs, including ABM, website personalization, and so on.

Using PathFactory

2 - Demand Generation and Content Marketing
We are able to run PathFactory very smoothly. I am proficient in Marketo, and PathFactory is very intuitive, so together I am able to manage the platform pretty much end to end with little to no help.
  • Nurture
  • Customer Engagement
  • Lead Generation
  • Customer On-boarding
  • Account Based Marketing

Evaluating PathFactory and Competitors

  • Price
  • Product Features
  • Prior Experience with the Product
I had previously used PathFactory at another company with much success. I knew it would bring that same level of success at my new company as well.
Wouldn't change anything.

Configuring PathFactory

No, it depends on the current systems you use.
No - there is no facility to customize the interface
No - we have not done any custom code

PathFactory Support

They are knowledgable, always available, and quick.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
I had a question specific to leveraging Google Tag Manager within the platform for tracking purposes and they were able to answer my question immediately and help ensure I had everything set up correctly.

Using PathFactory

It is easy to use.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Integrating PathFactory with existing tools, like Marketo or Saleforce
  • Creating Content Tracks
  • Creating Website Promoters

PathFactory Reliability

Easily use across Marketing and Sales.

Integrating PathFactory

It was easy, well documented, and supported.
  • Marketo
  • Salesforce
  • Google Analytics
  • Wordpress
In-depth for Marketo, less so for others. All around easy across the board for all integrations.
  • Single Signon
  • API (e.g. SOAP or REST)

Relationship with PathFactory

They were very easy to work with.
PathFactory has a fantastic customer success team that made the entire post sales process easy.
Pricing and certain feature inclusion.