PathFactory Marketing Review
March 24, 2021

PathFactory Marketing Review

Darya DeMaso | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory is currently being used by the Marketing Team. The goal of acquiring the platform was to create custom, curated content for our sales team, whom we work directly with. With a push to focus on a named set of accounts, we want our prospective customers to have a custom experience that is designed with their business case and needs in mind.
  • Ease of uploading multiple content pieces at once.
  • Speed at which you can create a track.
  • Extent of customization - as a general user, what you can customize is fairly basic. Would need to loop in creative/design team to implement HTML code to enhance further.
  • No option to bulk delete content.
  • Platform at times seems a little tough to navigate - quite a bit of clicking around to get from page to page.
  • Too early to tell at this point.
Yes, however, we are in initial stages of really rolling this out campaign wide, so it's tough to analyze the results. That being said, it's solved a lot of question marks in regards to how we can get content quickly to not only our sales team, but for them to distribute onwards to their prospective customers. It's also allowed us to analyze the content that we are currently using as a marketing team and make suggestions as to what we could improve on, or what we should keep as is. It's really opened our eyes to the amount of content/resources that we have and even more so, what we utilize and potentially where there are gaps with what we need.
It took a bit longer than expected - we had some org changes on our side that affected this. Once we worked through some of the initial hiccups with the PathFactory team, we set a bi-weekly cadence with our support team and that has proved to be successful in our roll out and implementation.
Our potential buyers feel that they are getting a custom experience and it's a very succinct way for them to consume our assets (vs. going to our website and searching for various resources). It allows our sales team to make very personal follow ups after they've been notified that their prospect has digested the content.
The user experience and ease of creating tracks led us to choose PathFactory.
PathFactory is good if you want to quickly create custom, simple, content tracks for sales or your customer facing teams. It's a bit trickier to create what one might call a microsite or customized website using the tool.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics