PathFactory Marketing Review

PathFactory is currently being used by the Marketing Team. The goal of acquiring the platform was to create custom, curated content for our sales team, whom we work directly with. With a push to focus on a named set of accounts, we want our prospective customers to have a custom experience that is designed with their business case and needs in mind.

Yes, however, we are in initial stages of really rolling this out campaign wide, so it's tough to analyze the results. That being said, it's solved a lot of question marks in regards to how we can get content quickly to not only our sales team, but for them to distribute onwards to their prospective customers. It's also allowed us to analyze the content that we are currently using as a marketing team and make suggestions as to what we could improve on, or what we should keep as is. It's really opened our eyes to the amount of content/resources that we have and even more so, what we utilize and potentially where there are gaps with what we need.

It took a bit longer than expected - we had some org changes on our side that affected this. Once we worked through some of the initial hiccups with the PathFactory team, we set a bi-weekly cadence with our support team and that has proved to be successful in our roll out and implementation.

Our potential buyers feel that they are getting a custom experience and it's a very succinct way for them to consume our assets (vs. going to our website and searching for various resources). It allows our sales team to make very personal follow ups after they've been notified that their prospect has digested the content.