Enable self education by Path Factory.
March 24, 2021
Enable self education by Path Factory.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
PathFactory is being used in Honewell PMT by Customer Marketing in AM/UOP/HPS business unit, it helps us track what content our customers are interested in and how much they are engaged with our content. We are unable to capture their info with Marketo form and later nurture them with right connect track.
- PathFactory is easy to use and quite intuitive, it has integration with major marketing automation tools like Marketo and Salesforce.
- It helps us track customer engagement and assign leads to Sales.
- Reporting is also interesting.
- If this could also track video content that would be great!
- Yet to see result of PathFactory, we have a long buyer's journey.
We have run Refinery of the future campaign that was very successful as we were able to generate interest.
We are running other campaigns on PathFacotry, having a plan to scale the use of PathFactory this year.
We are running other campaigns on PathFacotry, having a plan to scale the use of PathFactory this year.
Support provided by PathFactory was good enough to get us started on PathFactory, the team was up to speed in about 7 working days.
Buyers are well educated and want all information in detail before making any purchase decision, PathFactory plays a significant role in setting an environment where our customers can self-educate, and move on buyers journey.