PathFactory gives prospects the content they want and the data marketing needs

PathFactory has become an invaluable tool in my virtual events strategy. It has helped me significantly increase my MQL's during and post virtual tradeshow sponsorships by providing key insights into prospect interest and allowing prospects to binge on content. It has also allowed me to capture key data from sponsored tradeshow booths, in real-time.
I have also used VEX for our own brand events. Unlike other virtual event tools that require significant MOPS effort, user training, and provide poor data, VEX has been easy to use. It is already built into our infrastructure so setting up individual events is a breeze and data flows for both live and on demand viewers. The platform makes it easy for participants to view and download additional related content.

In demand generation we focus too much on form completes and not enough on user experience. PathFactory helps us find a good balance between providing end-users the content they desire, with the data we need.

I was not involved with the initial implementation of PathFactory. But because it was pre-existed it made bringing on VEX extremely simple. While other virtual event tools would have required significant MOPS effort to build integrations to get the data we needed. Those functionalities were relatively simple to build out with VEX as an add-on.

Building paths allows prospects to consume on demand and provide sales direct insights into what they have been consuming. Data from PathFactory has been used to influence content we are building in future quarters because we can see it resonated.