PathFactory gives prospects the content they want and the data marketing needs
March 27, 2021

PathFactory gives prospects the content they want and the data marketing needs

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory has become an invaluable tool in my virtual events strategy. It has helped me significantly increase my MQL's during and post virtual tradeshow sponsorships by providing key insights into prospect interest and allowing prospects to binge on content. It has also allowed me to capture key data from sponsored tradeshow booths, in real-time.
I have also used VEX for our own brand events. Unlike other virtual event tools that require significant MOPS effort, user training, and provide poor data, VEX has been easy to use. It is already built into our infrastructure so setting up individual events is a breeze and data flows for both live and on demand viewers. The platform makes it easy for participants to view and download additional related content.
  • Allows prospects to binge on content and surface qualified leads.
  • Simple, intuitive user interface that requires limited initial training.
  • Pull data directly into Salesforce where reps can act on the data.
  • VEX is a work in progress, it is amazing for content consumption, but limited audience interactivity.
  • 20% increase in MQL's from sponsored webinars on ON24 platform.
  • Immediate lead generation from sponsored events and tradeshows.
  • 30% on demand view for virtual events.
In demand generation we focus too much on form completes and not enough on user experience. PathFactory helps us find a good balance between providing end-users the content they desire, with the data we need.
I was not involved with the initial implementation of PathFactory. But because it was pre-existed it made bringing on VEX extremely simple. While other virtual event tools would have required significant MOPS effort to build integrations to get the data we needed. Those functionalities were relatively simple to build out with VEX as an add-on.
Building paths allows prospects to consume on demand and provide sales direct insights into what they have been consuming. Data from PathFactory has been used to influence content we are building in future quarters because we can see it resonated.
PathFactory VEX is integrated into our tech stack and switches seamlessly between live and on demand events. Virtual Events become long term content resource hubs that continually drive engagement and MQL's.
Target tracks are great tools for email follow up campaigns for virtual events. Simple to provide attendees with a copy of the deck, a recording of the session, and additional content. Attendees love receiving slide decks and it leads to high binge rates.

Embedding PathFactory document links in platforms like ON24 for sponsored events and tradeshows provides real-time data on engagement for both live and on demand sessions, data vendors don't necessarily provide directly. You also remove delays for receiving lists or mops uploads and people consume content and complete forms directly.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics