Useful platform with great service
Updated June 16, 2021

Useful platform with great service

Valerie Carboni Castillo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

PathFactory is used and managed by our marketing department, but it is also a great resource for our sales department as well. From the marketing side, we use it to host our content, which is then organized in the content hub of our website. It's been a great resource for post-webinar campaigns, where we can send the recording, presentation slides, and other reading materials all in one package. Our sales team uses the Explore pages and the PathFactory for Sales Gmail plug-in to provide customer-facing materials and help educate our buyers during the sales process.
  • Easy to use.
  • Great service & support.
  • New, innovative features are regularly added to the platform.
  • Analytics & reporting.
  • Price.
  • Customization.
  • Easier distribution of sales enablement assets.
  • Tracking time spent on content and organizing the popularity of content beyond number of downloads.
  • Improved asset views.
When we first started using PathFactory, we saw an immediate improvement in the number of leads. Since the COVID pandemic, our business has suffered and we have not received the amount of leads we had been accustomed to in 2019 and earlier. Therefore, it has been difficult to say if PF is helping our business, but we have been able to stay afloat.
Yes, not too much of a struggle here. Although it comes with the price tag of a Marketo or similar product, it does not require as much effort to set up as your marketing automation or account based marketing tool. It's relatively easy to get up and running within the first few weeks of having the platform.
Prior to using PathFactory, I hated that our readers/prospects would hit a dead-end after downloading our content and opening a PDF. Content is so much more educational and useful when it is easy to find related topics and other stories about what you're focused on. This is why our sales team appreciated the Explore pages, it takes them less time to educate prospects on our use-cases and benefits, as they have the whole story in front of them in one link.
At the end of the day, it came down to service. I think many content management platforms have similar features, but I felt a sense that PathFactory would care about us after we became customers, and that's exactly what happened. 3 years later, they know we are a happy client, but still respond to our questions and take time for individual calls and working sessions to make sure we're getting the most out of the platform. We've had the same team all 3 years as well, which is a great feat for a young B2B SaaS company.
I think Pathfactory is perfect for a team that is reliant on content marketing, specifically in the B2B space. But unless you are regularly producing content and need it for lead generation, it is quite expensive. Therefore, I'd say it wouldn't be worth it unless you are feeding good content into the platform on a regular basis.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics

Using PathFactory

20 - This product is used mainly by the Marketing team, who are the main users and handle all set-up of tracks and campaigns within the tool. There are about 5 people total in Marketing using it on a regular basis.

The product is also used by the Sales team is a more indirect way. They are using the Pathfactory for Sales features in order to send out content to customers via email and in their regular communications with clients and prospects.
2 - We have two junior-level people taking care of Pathfactory on a regular basis. It does not require any special technical skills, almost anyone can manage it as long as they are trained on how to use it. It is mainly used by our Content Marketing team as they are the ones creating the most regular content that is eventually uploaded into Pathfactory.
  • Sales enablement
  • Content marketing
  • Nurture campaigns
  • Micro-sites for post-event details and communication
  • Targeted pages for top enterprise prospects
  • Hosting webinar events
  • Micro-sites for sales promotions