Content Marketing's Best Friend
September 22, 2021

Content Marketing's Best Friend

Julie Herd | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

This is the 2nd company where I've used PathFactory to manage all of my customer-facing marketing content for the company (the other was Druva, a SaaS data protection company). Not only do I leverage the tracks to gain insight into where on my website content is being consumed, but it is also used extensively in the campaigns to monitor engagement with content for those campaigns. I've also implemented PathFactory for sales so that the sales team has dedicated tracks for their customer engagement. This ability to easily create tracks for managing content and drive my website content library by exploring pages was why I implemented PathFactory a 2nd time at my current startup.
  • Content track management with detailed insights into content consumption
  • Easy to create / use explore pages for creating a website content library
  • Detailed analytics and insights with a variety of views to content, visitors, tracks, etc.
  • Strong customer success team during implementation and ongoing maintenance
  • I would like open access to documentation so that my contractors can see the Nook as well
  • Ability to edit/change the columns in reports to customize it to my needs
  • Not using the ROI features in the product.
We've definitely leveraged the campaign tracks extensively to gain better insights into the performance of the campaigns and understand the content that is resonating with the users.
Given that this is the 2nd round for me setting up PathFactory went exactly as I expected, with the content upload being the long pole in the process (but not very long since I had minimal content at the time). Definitely worth the effort.
We can see our prospects engaging with our content across the board and also see what topics are of interest to them, which helps our sales team when they are engaging.

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Uberflip did not have the depth of analytics and reporting, and the interface was very difficult to understand. We were never able to get the content insights that we needed on how users engaged with our content from that system.
I've used PathFactory extensively for managing content and creating the web-based content library and embedded tracks for webpages - definite strengths there. I have not implemented some of the newer website features, so I can't comment there.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics