Content Marketing's Best Friend

This is the 2nd company where I've used PathFactory to manage all of my customer-facing marketing content for the company (the other was Druva, a SaaS data protection company). Not only do I leverage the tracks to gain insight into where on my website content is being consumed, but it is also used extensively in the campaigns to monitor engagement with content for those campaigns. I've also implemented PathFactory for sales so that the sales team has dedicated tracks for their customer engagement. This ability to easily create tracks for managing content and drive my website content library by exploring pages was why I implemented PathFactory a 2nd time at my current startup.

We've definitely leveraged the campaign tracks extensively to gain better insights into the performance of the campaigns and understand the content that is resonating with the users.

Given that this is the 2nd round for me setting up PathFactory went exactly as I expected, with the content upload being the long pole in the process (but not very long since I had minimal content at the time). Definitely worth the effort.

We can see our prospects engaging with our content across the board and also see what topics are of interest to them, which helps our sales team when they are engaging.