Decent solution but homegrown is better
September 09, 2021

Decent solution but homegrown is better

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory

We're using PathFactory to better host & promote content on our website.
  • Host content
  • Content management
  • Increase user engagement
  • Reporting
  • Automation of track management
  • Improved content consumption has improved marketing impact on ROI.
We have benefited from this; pairing content with other related content has led to increased content consumption.
It was about as much work as expected. And their team helped do a lot of the manual work for us, which was great. It was worth the effort.
It has led them to consume more content and hopefully be more informed buyers.

Do you think PathFactory delivers good value for the price?

Not sure

Are you happy with PathFactory's feature set?


Did PathFactory live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of PathFactory go as expected?


Would you buy PathFactory again?


I've only used home-grown solutions outside of PathFactory. Those have been obviously more customizable and cheaper (not counting the cost of people).
Good for getting a content delivery site set up and running quickly. Not great for small teams that do not have time/resources to manage all of the tracks and content there.

PathFactory Feature Ratings

Content hub
Forms / Gated content
Embedded CTAs
Content automation
Audience profiling and targeting
Closed-loop tracking and reporting
Content performance analytics