PathFactory value for enterprise business with multiple products
October 26, 2021
PathFactory value for enterprise business with multiple products
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
We purchased PathFactory to support two of our products and one GTM initiative. I could not be happier with our decision. It is the platform for enterprise business. It is built to support complex setup and advanced structure as well as high business requirements. The platform checks all our boxes when it comes to hosting the content and creating a personalized user experience. Furthermore, it has a robust integration with our MAP Eloqua and sends form submission and ungated content consumption data. This way allows us to build advanced content consumption strategies and best-personalized tailor-made journeys.
Pros
- Integration with MAP to pass gated and ungated content consumption data
- Personalized journeys
- Microsites for specific GTM initiatives or products
- Easy to use
- Amazing customer service and outstanding onboarding experience
Cons
- Hosting video content could be beneficial for some companies
- Hosting HTML pages could be also beneficial for some businesses
- Contributed to lead engagement, lead generation and customer experience
We just launched PathFactory recently and see the benefits of having visibility in usage data as well as lead generation.
It was less work than expected, and PathFactory support was/is amazing.
We were able to create microsites to store buckets of content. Once someone clicks on a piece of content, it displays the content a person chooses to consume and all relevant, targeted content based on the initial preference allowing the user to get multiple pieces of educational information about the subject they are researching for.
Do you think PathFactory delivers good value for the price?
Not sure
Are you happy with PathFactory's feature set?
Yes
Did PathFactory live up to sales and marketing promises?
Yes
Did implementation of PathFactory go as expected?
Yes
Would you buy PathFactory again?
Yes
PathFactory is very enterprise focus. One big benefit for us is the management of the tool. Also, PathFactory support is outstanding. Although the setup is not straightforward, you get a lot of help to set it up. It has a function to not only pass the data but also listen to the data from MAP and that is a huge bonus for our content consumption strategy. It passes the gated and ungated data to MAP in a very clean and easy-to-track way.
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