Pathfactory are on Track!
December 05, 2022
Pathfactory are on Track!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with PathFactory
We use Pathfactory for our ABM and brand awareness campaigns to drive prospects to tailored content that talks to their current business challenges.
- Streamlines the audiences experience by providing digestible content
- Enables us to create multiple streams to tailor the content further
- Enables us to make a video the first thing a prospect sees- most landing pages don't do this.
- Data and tracking
- The UI could be a little nicer
- Increased time on site
- Increased video views
- Increase blog views
Pathfactory has helped us create very specific content paths which can can tailor to specific job roles, industries, and other criteria. It provides a digestible content path which we can lead the prospects down, this improves time on site and interest in our product.
Less work and effort than expected and was done quite quickly.
Buyer can take themselves through our content track which is tailored to them, it provides a direct avenue to generate interest, educate, provide proof of concept and convert into leads.
Do you think PathFactory delivers good value for the price?
Not sure
Are you happy with PathFactory's feature set?
Yes
Did PathFactory live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of PathFactory go as expected?
I wasn't involved with the implementation phase
Would you buy PathFactory again?
Yes
Pathfactory provides the best experience from the prospects perspective and did everything we were looking for.