New, Yet Very Satisfied, PathFactory User!
Updated March 14, 2019

New, Yet Very Satisfied, PathFactory User!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory (formerly LookBookHQ)

PathFactory is used primarily in our Marketing department, however, it is utilized across various departments in our organization. PathFactory takes many useful assets and bundles them together to create a more in-depth experience for our customers and prospects. Rather than simply sending a single asset out to customers or prospects, PathFactory allows users to choose multiple types of content to include in a single content track.

Pros

  • PathFactory updates the product frequently and these updates are done well. These new features are always supported with great supplemental material highlighting specific ways that these updates can enhance your experience.
  • PathFactory is very user-friendly and easy to navigate. I was new to the marketing organization yet had no trouble jumping right in and learning the software.
  • PathFactory goes above and beyond to connect with their customers and ensure satisfaction. I have received so much support from our individual Account Manager and have even spoken other various members of the PathFactory team to help engage our customers even further.

Cons

  • I have heard from other members of my team that integrations and tracking have become an issue, yet I have not experienced this myself.
  • PathFactory has not had any negative impacts on any of my organization's objectives.
My organization has definitely benefited from PathFactory's capability of enhancing our campaigns. PathFactory helps us track how engaged our customers and/or prospects are with our assets, and allows us to see how certain types of content tracks are performing. If one content track is performing better than others, PathFactory's analytics will be able to show us this in detail.
I was not a part of this process. However, based on what I have seen from their team, PathFactory is very responsive to all questions and/or concerns. I know that, regardless of how long implementation and launch took, it was definitely worth the effort. The content tracks have become a vital part of my process and success in marketing.
Since our product is very in-depth and complex, PathFactory allows potential buyers to see specific content that is beneficial to them. Rather than getting or sending an email with a laundry list of various links, PathFactory organizes content in a way that will allow buyers to be more engaged and more apt to make a decision faster.
Uberflip is very flexible in that you can take content and place it directly within an email as a thumbnail. If PathFactory can do this, I am not aware and apologize. A thumbnail linking directly to the content is simply included within the body of an email in Uberflip.
PathFactory is well suited for organizations with a diverse group of products or services, or, for organizations that work with specific verticals. PathFactory helps organizations properly segment content that might otherwise be stagnant or overlooked by adding supplemental content or material that can be utilized to enhance the group of content even further.

PathFactory Feature Ratings

Content hub
10
Forms / Gated content
10
Embedded CTAs
9
Content automation
Not Rated
Audience profiling and targeting
9
Closed-loop tracking and reporting
9
Content performance analytics
10

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