Item: PathFactory
Rating: 8
Author: Nayuribe Chavarria Serrano

Overall Satisfaction with PathFactory (formerly LookBookHQ)

Use Cases and Deployment Scope

[It's] being used by the media department. It is helping us track engagement metrics that our current email service provider won't be able to provide. It is helping us make decisions along the customer journey in order to advance contacts in other marketing steps - managing our marketing content.

Pros and Cons

Pros

Great customer support - immediate attention to customer issues - questions. Very good technical knowledge across the organization
Open to feedback to perform modifications - advise on customer needs. Seems like a very people oriented company that also talks very well about the social responsibility and ethics of the company.
Good engagement points to track contacts' behaviour.

Cons

Analytics - their metrics are very straightforward, nice to read. However, I'd like better in-depth metrics and reports to manipulate data and graph numbers.
Search functionality for content - If you are looking for any specific content and the page has already been uploaded, you'll have to come with some tweaks in order to find it.
Designs for content tracks are very basic. However, I'd like to see some other options on the design, or be able to manipulate HTML coding.
Pages with security settings that does not allow iframes cannot be added to a content track - you will need to come up with a workaround.

Return on Investment

We are better able to track engagement.
There are marketing automation initiatives fully relying on Pathfactory metrics.
Contact field enrichment.

PathFactory Value Proposition

It has, from the capability of adding more insight for contact profiling.

PathFactory Time to Value

It was worth the effort. However, current company changes (name changing, migrating knowledge base to other platforms and so) have been painful since it has represented changes to the old way of doing things.

PathFactory Buyer Enablement

It has been instrumental on showing different content assets in a single page.

Alternatives Considered

Oracle Eloqua and Autopilot

N/A - not under my decision scope.

Likelihood to Recommend

[It's] good for engagement measurement. However, the design of the content tracks is not completely amazing. If you're looking to simply add some design or content management look, there are better tools in the market. This is more for analyzing engagement metrics and based on that data looking to advance contacts in the journey. Design is pretty much set up so you won't have too much room to change given settings.

The API with Eloqua works very well and you are able to write in your own contact fields if needed. Great technical support.

PathFactory Feature Ratings

Comments

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Lauren Triance-Haldane
(Vendor Representative) commented 6 years ago
Hi Nayuribe, thank you so much for leaving this thoughtful review. I've passed on your kind feedback to our support team. Our roadmap currently includes plans to release additional tools to allow you to customize reports across our analytics offerings. Our External Code feature allows you to manipulate HTML, including to add your website branding; however we plan to give you more control and flexibility around customization. iFrames do come with some barriers, and that's why we will be growing up our current website promoters to give you the best of our content activation and conversion on your own website. We host quarterly roadmap update webinars that detail what our team is working on, so please keep an eye out for the invite to the next one later this month.

Great for engagement and technical support.