I like it
March 27, 2019

I like it

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with PathFactory (formerly LookBookHQ)

In my department, we use PathFactory in lead generation campaigns.

Pros

  • Easy to use, lots of helpful on-screen ques make it easy to learn quickly.
  • Great organization, we can easily find an asset out of the hundreds of tracks we have created.
  • The ability to customize.

Cons

  • I really can't think of anything.
  • I can't give specific numbers, but overall I feel that it has been positive.
I think it has helped our campaigns overall.
I wasn't involved in setting up PathFactory but learning and training others was easy and definitely worth the effort.
I'm not sure about this one.
We haven't looked elsewhere.
We use PathFactory as a way to give recipients a choice of different assets to see which performs best, or what types of content certain audiences respond to.

PathFactory Feature Ratings

Content Creation ()
Not Rated
Content Publishing
10.0
Content hub
10
Forms / Gated content
10
Embedded CTAs
Not Rated
Content automation
10
Content Reporting & Analytics
10.0
Audience profiling and targeting
10
Closed-loop tracking and reporting
Not Rated
Content performance analytics
10

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