Percolate - has promise, but could be better
May 31, 2016

Percolate - has promise, but could be better

Jasmeet S Babra | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Percolate

Percolate is currently used by our marketing department for scheduling and tracking on everyone's calendars. This tool is also used for social post scheduling and queuing. Percolate also can create campaign specific calendars for every individual in the team.
  • Asset library
  • Social scheduling
  • Can send campaigns for approval
  • Has its own analytics
  • Tags and labels for campaigns
  • Calendar view is very complicated
  • Analytics could be better
  • Slow
Almost 8 people use percolate to collaborate on various individual and team projects. Analysts, designers, writers, content creators and managers use percolate for various campaigns.
I have used tools like Hootsuite and Trello to manage social media and different tasks and activities respectively. Trello is a great tool to keep track of your projects and campaigns. Unfortunately, Percolate is not that sophisticated. Percolate is slow compared to Trello and lacks features like tagging teammates on comments & cards, checklists, image upload and google drive integration and email notifications for cards you are subscribed for.

Hootsuite excels in social media post scheduling and is a default tool which comes to mind.
  • We are still in infancy phase of using percolate.
I would say 7 as it has a lot more scope for improvement. First off, it is slow to load and navigate among different tabs. Functionality to customize is limited and you really can't do much without an account manager helping you for little customizations. The area it does well is in social post scheduling, similar to what Hootsuite does. It has a section called Brew, which suggests to you the latest news based on the categories you choose, and then you are able schedule/share those posts to your social channels.

Percolate, now part of Seismic Feature Ratings

Approval workflows
Content calendar
Content hub
Content distribution
Content promotion
Content automation
Closed-loop tracking and reporting
Not Rated
Content performance analytics