Percolate combines two tools in one and does what others can’t.
August 04, 2018

Percolate combines two tools in one and does what others can’t.

Jennifer Peters | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Percolate

We use Percolate for the Marketing and eCommerce team, primarily for campaign planning, digital asset management, and social publishing.

Pros

  • Campaign organization and planning
  • Process management for creative creation
  • Social publishing
  • Social analytics

Cons

  • As our internal processes have changed, it’s challenging to go back and rethink how to manage a process with the updates available.
  • Percolate no longer supports social listening.
  • You can export marketing campaigns in PDF format, but not in Word. They need to be converted.
8 - The marketing/ecommerce team is made up of a director, manager, two website managers, a social media manager, a copywriter, and a graphic designer. Also our executive director has access.
  • Percolate was less expensive than the social publishing tool we replaced
  • Impactful time savings as a process management tool
  • It gave us the ability to quickly and efficiently share professional and consistent marketing plans to our business partners.
Social publishing tools are very good, better than competitors. Percolate is constantly adding new features and functionality and can manage the workload and storage that Domo can’t.
We originally purchased Percolate as a replacement for our social publishing tool. The fact that it came with built in campaign creation management tools was an added bonus. I would say most groups don’t focus much effort or resources on the planning piece, but it’s well worth it.

Percolate, now part of Seismic Feature Ratings

Content Creation
8.3
Ideation
8
Approval workflows
10
Content collaboration
8
Content calendar
7
Content Publishing
9.5
Content hub
10
Content distribution
10
Content promotion
9
Content automation
9
Content Reporting & Analytics
7.0
Closed-loop tracking and reporting
6
Content performance analytics
8

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