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Qualtrics Review
October 25, 2019

Qualtrics Review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Research Suite
  • XM Directory
  • Text iQ
  • Stats iQ

Overall Satisfaction with Qualtrics

We use Qualtrics across the organization in different ways. Our main use of it is customer and market research. We send surveys to our customers and prospects by using the Qualtrics email tool, through an automated Salesforce integration, by posting on social and embedding in our Marketo emails. However, we also use it for internal uses: internal surveys on a project and department effectiveness, employee preferences and to RSVP for events.
  • Easy to use with an intuitive design.
  • Extremely flexible - If you can dream it, you can likely do it.
  • A passionate and friendly community of users always willing to help.
  • The best-in-show for CX thought leadership.
  • XM directory needs more flexibility in how you manage how often to contact panelists.
  • XM directory could have more information on the contact level - When statuses were changed or add and the source.
  • It should be easier to get a 360 view of an individual respondent.
  • Using this tool, along with other improvements, we were able to double our survey response rate.
SurveyMonkey was okay but Qualtrics was so much more powerful in almost every way. Programming complicated survey flows in SurveyMonkey was difficult and limited but with Qualtrics, it's so easy that it no longer feels complicated. Qualtrics also uses ExpertReview to help with survey methodology so even those with a basic understanding of survey methodology can do well with it.
I've implemented Qualtrics three times - at a small business, medium business and large business. All three uses were different but all entirely appropriate. The nice thing is that Qualtrics lets you scale the functionality you need and how much use you expect, even offering a free level. I can't think of a situation in which Qualtrics would not be appropriate.