Qubit - Tailoring the online experience
Matthew Grisman | TrustRadius Reviewer
Updated December 23, 2014

Qubit - Tailoring the online experience

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Other

Modules Used

  • Discover
  • Deliver
  • Attribution

Overall Satisfaction with Qubit

We use Qubit in two ways. Firstly we use it to deliver A/B testing on the site, measuring the effectiveness of these changes in terms of conversion rate uplift. This can be based on the data Qubit is collecting on visitors or the feedback we receive from customers directly via the feedback exit survey. We also use the same functionality to be almost real time responsive to the way customers are interacting with our site/product. For example we deliver A/B test content onto product pages that are linked to in a HotUkDeals post, this can be done by the marketing end user very quickly avoiding having to go through our dev queue.

Secondly, we use Qubit's attribution tool through OpenTag to understand how our visitors are arriving on site and the journey they take through to purchase. This allows us to make far more informed decisions on marketing spend, allocating to not just last click channels but those that assist also.
  • Account Management - the support we receive from the account team at Qubit is second to none.
  • Simplicity - It's very easy for someone with limited design/coding experience to be shown the system and to be able to test ideas
  • Sharing best in class - operating across a number of different verticals, Qubit are adept at employing best practice in your account, giving immediate results
  • Confidence - Qubit's robust testing system/process ensures confidence in test results
  • Attribution - Qubit provides the data in a great format, there is room to improve consultancy on the data this throws up
  • Data aggregation and reporting - something that Qubit are definitely working on but plenty of opportunity here
  • A more personalised experience for the customer
  • Uplift in conversion rates
  • Better product page design
  • O,Optimizely
The account management is what sets Qubit apart from the competition in my view.
Cost-effective
Ability to provide some level of cross-device analytics/data/insight through visitorIDs
Easy to implement and maintain
Things to think about before signing on with Qubit:

What are my site traffic levels and how long will it take to prove significance in a test?
Do I have the resource to enable self/internal testing rather than relying on account team?
Do I really need to take the full suite of products on day one or can I add when ready?
What level of A/B testing can I deliver through internal resource, do I have traffic potential to try multi-variate tests and would this better suit my needs?

Qubit Implementation

Using Qubit