Qubit Will Raise Your Conversion Rate
February 23, 2016

Qubit Will Raise Your Conversion Rate

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Qubit

We use Qubit primarily for A/B testing. We have also used their feedback tools to garner user comments on site. Our marketing department are the primary users of the tools, however, the data and feedback is shared with other departments.
  • Qubit is great for developing code for the site. As a full service agency we have benefited the most from having their tech team write and implement the code on our site for all the tests with minimal assistance from our internal team.
  • Our team at Qubit brought a lot of ideas to the table for us to test. We tested more ideas and iterations of ideas in the past 11 months than we did in the prior three years.
  • Their service is very good. We have had several on site meetings with our analysts. Now we obviously pay for that in the contract fee, but it is something others don't do for the same price.
  • Their communication of new services and product offerings hasn't been great. They have added several tools over the past year that I never heard about from our team.
  • We only scratched the surface with some things in the account administration and other tools. Now, that may not be entirely their fault, since we treated them as a full service agency.
  • Their programmers are entirely in England. Europeans have different vacation habits that Americans. When your developer "goes on holiday," your billing does not. If you rely on their tech team, this can slow development of tests to a crawl.
We went with Qubit because we needed to leverage their full service tech team. We had scarce resources to complete the technical side of A/B testing and it was an area we felt they excelled. And they did. It was extremely helpful. On the tests that worked and proved to have long term uplift, we now have the code that we can "hard code" onto our site. They provide the code as is to keep forever once it is permanently coded on our site (we need to do that on our own).
If you lack technical resources and need a full service agency that can do the heavy lifting Qubit really performs well in this scenario. We found it hard for them to consistently win on tests, so ultimately we found given our size and market, it was hard for us to justify the expense given the payback we received.