Qubit - Because you asked...
February 26, 2016

Qubit - Because you asked...

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Qubit

We use Qubit across 2 or 3 of our brands in the UK. It allows us to test and refine offers, implement countdowns and deliver a more personalised experience on the website, while having a real-time check on performance. The best bit is that there is a simple editor that allows even the most unsophisticated techy the power to implement banners, pop-ups and other on-site promotions. That means simple test and changes can be done without the hassle of getting every department and tech teams involved for simple changes.

Pros

  • Ease of use for non-tech types. I have created promotional discount pop-ups with relative ease and with no need to involve tech teams or even the design team.
  • Segmentation is easy, as is adding conditions. For example we recently tested a despatch countdown and could easily specify the message being shown on non-mobile product pages where the product is above xxx price. We can also test copy variations easily within this.

Cons

  • Changes to the Editor are annoying and seem to strip user ease each time. I recently tried to duplicate a campaign [only] to be told I couldn't as the Editor is changing. What to do? Email Qubit... get an answer, ask a question... etc etc. Doesn't help when you're in a hurry.
  • Seems to be more of a reliance on the advanced functionality, which requires dev involvement or a bespoke Qubit build. Ease was one of Qubit's strengths.
We've traditionally had problems in regards to the tech team's work-flow and prioritisation. In an environment where whoever shouted the loudest and when smaller best practise changes were often ignored, Qubit is good for just getting stuff done.

Comments

  • Laura Kightlinger | TrustRadius Reviewer
    Thank you for your feedback. We are glad to hear that you are seeing so much value in the visitor data collected via Qubit and the resulting personalisations, optimisations, and online/offline segmentation & insights it enables. It is always nice to know that our tools are being used so frequently and making our customers' jobs easier. We are are constantly striving to improve, and one of our focus areas this year is on documentation and communication, so I hope that you will need to rely less on email exchanges your account manager soon. Thanks again for taking the time to provide your feedback; we really appreciate it. - Laura, Head of Customer Success at Qubit

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