Qubit - Because you asked...
February 26, 2016
Qubit - Because you asked...
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Qubit
We use Qubit across 2 or 3 of our brands in the UK. It allows us to test and refine offers, implement countdowns and deliver a more personalised experience on the website, while having a real-time check on performance. The best bit is that there is a simple editor that allows even the most unsophisticated techy the power to implement banners, pop-ups and other on-site promotions. That means simple test and changes can be done without the hassle of getting every department and tech teams involved for simple changes.
- Ease of use for non-tech types. I have created promotional discount pop-ups with relative ease and with no need to involve tech teams or even the design team.
- Segmentation is easy, as is adding conditions. For example we recently tested a despatch countdown and could easily specify the message being shown on non-mobile product pages where the product is above xxx price. We can also test copy variations easily within this.
- Changes to the Editor are annoying and seem to strip user ease each time. I recently tried to duplicate a campaign [only] to be told I couldn't as the Editor is changing. What to do? Email Qubit... get an answer, ask a question... etc etc. Doesn't help when you're in a hurry.
- Seems to be more of a reliance on the advanced functionality, which requires dev involvement or a bespoke Qubit build. Ease was one of Qubit's strengths.