Qubit's not me it's you.
Updated December 27, 2017
Qubit's not me it's you.
Score 3 out of 10
Vetted Review
Verified User
Overall Satisfaction with Qubit
Qubit is being used in multiple functions. Our company uses both the Opentag tagging function on the website and also the 'Discovery' function for CRO/UX and feedback collection on-site. Qubit usage is entirely held within the Digital Marketing team. It addresses the issue of providing a tag container onto the website and also providing A/B testing needed for CRO. It also serves as a mechanism to collect qualitative feedback online from customers.
- The system is easy to use and understand, the statistical output has been customised to be understandable for someone with a low knowledge of inferential statistics.
- Customer support for Qubit is very strong dependent on your contractual situation with them but the staff are happy to provide training and advice, generally at no extra cost.
- The tagging solution is highly functional and does not appear to cause any faults on the site.
- The price can be very high considering alternatives.
- There is little flexibility in terms of designing your own tests. It doesn't do particularly well with multivariate testing.
- The back-end statistics have to be pulled from the Qubit offices for items such as by browser, OS, device type etc. rather than being made available to the user.
The Qubit solution was purchased prior to my arrival in the role. I believe the company was approached and was in need of an A/B testing platform. The website had been recently updated and was presumed to have only needed fine-tuning at the time which turned out to be incorrect.