Qubit: Testing and Optimization Ideal for Nimble Digital Commerce Organizations
Updated December 28, 2017

Qubit: Testing and Optimization Ideal for Nimble Digital Commerce Organizations

William Van Fleet | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Qubit

The Digital Commerce team used Qubit to conduct multiple split tests and targeting campaigns on our website. We used the tool to implement both data driven testing initiatives and to provide personalized or custom content in specific scenarios. Qubit's professional services helped us overcome bandwidth limitations in designing and implementing multiple campaigns.
  • Qubit's entire team is extremely responsive. My representatives responded to questions and requests quickly both during and after business hours. They understood our needs and prioritized appropriately to deal with urgent and emergency issues.
  • Qubit's creative and UI/UX resources were very effective at providing content and matching the look and feel of our existing experience without impacting our teams. They responded quickly to change requests and did everything in their power to make sure the finished product matched our shared vision.
  • Qubit excels at providing ideas and insights that drive great tests. We ran several very successful tests based on their recommendations, and when we saw unexpected results, they helped us understand the behavior we were seeing. They recognized the unique challenges of our business and focused on addressing those issues rather than providing us with boilerplate suggestions.
  • Our biggest challenge with Qubit was around integrating with our existing analytics tools. Qubit offers robust solutions designed to work in concert with their testing tools, but working with other solutions can be complex and occasionally frustrating.
  • Qubit was able to offer integration with our commerce platform, but we were never able to align from a technical perspective. This may have been more of a problem with the customization built on top of our platform; still, it did leave us with some limitations.
  • Qubit provides some really cool tools that we never got to take advantage of during our contract. I think we would have benefited a lot from getting better calibration and training on all the customer facing tools at the outset.
Qubit was able to help us provide content and offers that improved the customer experience in a number of scenarios. In particular, Qubit helped us deliver custom content around some complex pricing issues. Moreover, they helped us get those solutions live on the site quickly, ensuring our customers got the content they needed without a lengthy implementation process.
We chose to add Qubit to our suite of testing platforms based on their ability to reduce our reliance on internal resources. While other products provided professional services, Qubit's offering felt more strongly geared toward an organization that needed to produce many tests without waiting for creative or development integration. We didn't replace all our testing tools with Qubit, as there were occasional technical limitations that made an alternate product more effective in specific scenarios. However, we did the bulk of our testing through Qubit during the contract.
  • Unfortunately, we weren't able to leverage Qubit's end-to-end data and analytics capabilities. We had an established analytics tool which they weren't able to integrate with, so we had to map data as a work around.
  • We found Qubit's dashboards and data collection methods useful in quickly understanding how tests were performing and deciding on next steps.
  • Although there were limitations in mapping data or needing to scrape our site rather than read directly from Qubit's data layer, Qubit still helped us find ways to effectively execute most of the initiatives we identified.
Because of the limitations in the integration with our own data and analytics, we weren't able to leverage this feature fully. We were still able to make use of certain real-time data to provide personalized content and offers to individual customers, frequently to great effect. Given the time and resources, I expect we would have been able to make better use of Qubit's customer data.
Qubit seems to be geared toward clients looking for a total solution, including professional services and creative and development resources. I'd definitely recommend Qubit if you lack internal resources to fuel a lot of testing and personalization initiatives. If you lack flexibility in your commerce platform or your analytics solution, Qubit will still be able to meet your needs, but I don't think you'll get the most possible out of the relationship. If you're particularly nimble or not yet committed to an analytics solution, I think Qubit provides a fully featured, premium product backed by a professional, responsive, competent team.

Qubit Training

The Qubit team was very responsive and knowledgeable. Our training opportunities were limited due to issues on our side, but Qubit did a great job working within those constraints.

Qubit Reliability