Item: Coveo Qubit
Rating: 8
Author: Verified User

Overall Satisfaction with Qubit

Use Cases and Deployment Scope

It is being used by our eCommerce team to improve general site functionality for a better user experience and to enhance customer acquisition through CRO. The site is having to handle larger amounts of traffic than previously and we are attracting a broader selection of prospective customers who have varied requirements.

Pros and Cons

Pros

Proactively provides recommendations on tests that could improve the experience of our website
Draws on their experience across multiple industries to provide better recommendations and execution for clients
Good customer service with an account team who are very keen to help you suceed

Cons

Some of the builds can take a long time to implement
More training on how to create, QA and launch tests ourselves
Central dashboard of all tests results to distribute to internal stakeholders

Alternatives Considered

The purchase decision pre-dates my time at the company but we used it extensively in my previous company and felt their offering of testing, personalization with the customer data they have allows us to offer richer experiences. They offer competitive pricing and a constant stream of growth hacking ideas to help our business grow.

Other Software Used

BlueJeans, AdWords, Bing Ads, Wunderlist, Google Analytics

Likelihood to Recommend

It is well suited for retail clients to help improve on site conversion rate (CR) and user experience. Cilents can achieve big gains within a few months of testing with the ability to segment tests by user type. It can be more challenging when working with clients who have stricter UX design requirements. Design vs. branding can inhibit Qubit's ability.

Comments

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George Barker
commented 8 years ago
Hi there. Just a quick note to thank you for the review. Very glad to hear Qubit are being effective when it comes to conversion rates for your business. We pride ourselves on being able to provide to you recommendations and inspiration on increasing retention through user experience and the conversion rate associated with this, so glad to hear you've been benefitting from this. With regards to some of the 'cons' you've highlighted, we're actively working on those three areas so you should be seeing some changes very soon to help with this. Of course, feel free to contact your Qubit team or myself if you have any other questions. Thanks again. George

The best weapon against poor conversion rate!