Item: Coveo Qubit
Rating: 9
Author: Richard Wilson

Overall Satisfaction with Qubit

Use Cases and Deployment Scope

We use Qubit within our digital function across all Arcadia brands. Primary use is to deliver customer insight for us to test and deliver customer experience enhancements. Qubit runs the A/B tests for these enhancements and for testing other third party tools/services. Qubit is also used to deliver real time personalisation on our sites related to customer activity and product stock levels.

Pros and Cons

Pros

Data analysis and reporting to develop customer enhancements
Tools to robustly deliver multiple A/B tests across our platform
Conversion optimisation tools based on customer and business data inputs

Cons

Extend tools into other areas of personalisation

Alternatives Considered

Engaged with Qubit at an early stage and saw that their approach to analytics and optimisation aligned with our digital strategies.

Other Software Used

Adobe Analytics, Trello

Likelihood to Recommend

Qubit is well suited to robustly testing the incremental impact of activity, be it customer experience changes or martech implementations to justify or reduce further investment. It enables quick implementation and measurement of site A/B tests and the gathering of customer insight. It does have limitations in measuring and tracking off-site interactions and unifying them with onsite activity.

Comments

Please log in to join the conversation

George Barker
commented 8 years ago
Hi Richard, Thank you very much for the in-depth review of Qubit. We're really glad to hear that both Burton, and the rest of the Arcadia Group, are utilising the platform so well. We're definitely looking at extending the platform into other areas of personalisation, and if you have any specific requests don't hesitate to get in touch with the team here as we can easily share specific future development plans or feed suggestions directly into the product team. Thanks again for your review, we've shared with the rest of the team. George, Communications & Customer Advocacy

Qubit review