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Powerful tool, requires time investment (but worth the effort)
October 24, 2016

Powerful tool, requires time investment (but worth the effort)

David Pert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Qubit

We have been using QuBit in two primary ways;
1) Test conversion rate optimisation changes to the user experience, primarily the purchase journey (without requiring development/site releases)
2) Manage and test changes to on-site promotional banners. Including the addition of banners/messages in locations which our current CMS is not able to.
  • A/B testing of complex changes to the customer journey (as opposed to simple/show/hid/change colour tests)
  • Providing a development stream which can run independently from standard development (therefore maximising resource capacity)
  • The tool is clearly very powerful, but the most impressive changes require javascript coding to implement. One of the key benefits of QuBit is the ability to make site changes without needing development resource, so this creates a catch 22 of sorts. Adding more capability to the non-coding interface would be a real advantage.
The biggest contribution to the user journey has been QuBit's ability to deliver changes to the site more quickly than traditional development routes. When user experience opportunities to improve are identified, resolving these quickly can make a real difference to the lifetime value of the change.

A close second is how easy it is for QuBit to deliver statistically relevant results. some 'no brainer'/quick win ideas don't result in the improvements assumed. QuBit makes it very easy to identify where there is benefit in a change.
Primarily reference from companies I know who do A/B testing/CRO well. Speed of implementation was a factor, as was the excellent support of the on boarding/account management team.
  • The QuBit data layer is extremely useful in tapping into customer segments which we couldn't previously (and of course testing whether there is value in marketing specifically to those new segments as a new group).
  • The data collection elements of the platform are very useful, although it was tricky to use this data across multiple platforms (email, etc).
We have not yet been able to leverage this aspect of the tool.
In order to fully utilise QuBit, the company using it should ideally have the following;
- Semi-dedicated resource to set up, refine and report on tests. There's no limit to the number of tests which can be set up so maximising volume is key to getting the most value from the tool. Simple variations to the test setup/user experience delivered can make the difference between a conversion rate increase or decrease. So allowing for time spent on refining/improving tests is critical.
- Access to Javascript coding resource (ideally with QuBit experience) OR a readiness to invest in QuBit's own Javascript coding resource. QuBit can deliver some very impressive site improvements, but the best ones need JS.
- Visitor volumes of around 250,000 per month or more. Lower than this means that tests take a very long time to deliver statistically sound test results. At around 100,000 sessions per month or less, many tests will not be able to deliver meaningful results for months.