November 04, 2016
Score 7 out of 10
Overall Satisfaction with Qubit
It's used by the marketing department for now to improve conversion rates. Because they can deliver detailed analytics and quickly segmented tests, it frees up our dev team to work on projects that can't be outsourced.
- Account team is diligent
- The platform has its flaws and bugs, but the team recognizes them and works with us on creative solutions to resolve.
- Usability - "Simple mode" is only usable for the most extremely simple cases, not including reactive web design. So just about every test has to be done in "advanced" mode, which requires more time and often effort from the qubit dev team itself.
- The ability to segment data by device, browser and source AFTER the test ran is critical to running tests at scale. We had to ask qubit to build a custom report to enable this - it should be out of the box.
- Some things in the UI are simply not intuitive, which is odd for a platform designed to improve usability.
We chose qubit because of the data they capture on our users. Presumably, we can use that data to segment our audiences and significantly improve conversion rates - we're just starting to do that now. Most of our success with qubit has been on the acquisition side, testing various pages for new customers.