Item: Coveo Qubit
Rating: 7
Author: Verified User

Overall Satisfaction with Qubit

Use Cases and Deployment Scope

It's used by the marketing department for now to improve conversion rates. Because they can deliver detailed analytics and quickly segmented tests, it frees up our dev team to work on projects that can't be outsourced.

Pros and Cons

Pros

Account team is diligent
The platform has its flaws and bugs, but the team recognizes them and works with us on creative solutions to resolve.

Cons

Usability - "Simple mode" is only usable for the most extremely simple cases, not including reactive web design. So just about every test has to be done in "advanced" mode, which requires more time and often effort from the qubit dev team itself.
The ability to segment data by device, browser and source AFTER the test ran is critical to running tests at scale. We had to ask qubit to build a custom report to enable this - it should be out of the box.
Some things in the UI are simply not intuitive, which is odd for a platform designed to improve usability.

Alternatives Considered

Optimizely and Monetate

We chose qubit because of the data they capture on our users. Presumably, we can use that data to segment our audiences and significantly improve conversion rates - we're just starting to do that now. Most of our success with qubit has been on the acquisition side, testing various pages for new customers.

Other Software Used

RJMetrics, Adobe Photoshop

Likelihood to Recommend

Anyone without an internal dev team should find a simpler-to-use platform. But it is well suited to answer the "buy vs build" decision for anyone looking to add a testing and personalization platform to their site.

Comments

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George Barker
commented 8 years ago
Hi there - thanks for writing this review of Qubit. Great to hear that you're continuing to get value from the platform and working with the Qubit team to do this. We're always looking for ways to make updates to the platform in order to increase the usability of simple mode as well as more sophisticated segmentation capabilities. Really looking forward to hearing about the future of the platform for your business to further segment your audiences and significantly improve conversion rates. Thanks, George, Customer Advocacy at Qubit.

Qubit Review