A powerful segmentation and personalization tool made for everyone!
August 23, 2017

A powerful segmentation and personalization tool made for everyone!

Eduardo Barea | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Qubit

We use Qubit at the ecommerce department for delivering new experiences to the users, going one step further through personalization and improving current user experience of the whole site - all with a powerful short time to market.
  • Segmentation
  • Personalization
  • Ideal for both advanced and non advanced users
  • Could include more programming features for advanced users
  • Could improve platform performance
  • Could have better integration with third parties
It has impacted mainly in terms of user experience improvement, to handle every user (hotel industry visitors) with a particular experience according to what we know about them. Many departments have benefitted from a reduced time to market and an effortless way to build code, gaining freedom from development processes.
Qubit definitely beats Optimizely in terms of segmentation and personzalization. Regarding AB testing, both tools are quite similar.
  • Having all these features in a single platform saves money, time and resources.
  • It allows us to learn from that huge amount of data and use it with barely any effort.
It's too soon to have conclusions from this (we barely have been using the tool for a few months), but i'm pretty sure we will take much advantage of it in the near future.
Qubit is quite powerful in terms of segmentation. The data engine behind the tool is able to gather tons of data and serve it ready for building experiences dedicated to certain users.