Qubit: powerful testing platform with a strong team behind it
September 01, 2017

Qubit: powerful testing platform with a strong team behind it

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Qubit

Qubit is primarily being used by Digital Product team to facilitate A/B testing and mitigate risk when rolling out new product features and designs.
  • Qubit platform uses solid testing algorithms and delivers reliable reporting and analytics of testing campaigns. The dashboard section is easy to use and provides a good high level overview of the core campaign metric performances.
  • On-boarding and implementation of Qubit technology was painless and well handed throughout the entire process even with more complicated platforms.
  • Turn-around time for development and testing of campaigns is extremely fast. This enables the business to have a much higher throughput of tests and allows for quick validation of ideas rather than having to wait for months before a test is ready to go live on production site.
  • Self-serve tool is very basic and does not allow simple text changes or basic CSS modification of existing elements on a page. There is always a balance between reliability of code vs features of the editor, however it would be nice to have more basic editing options available in the visual campaign builder.
  • It would be nice to have more options to segment the analytics in the reporting tool. Qubit has now introduced full export of the data via their insights section via CSV which allows further analysis. Other providers offer the option to segment via technology (browser/device) or visitor attributes right within their basic reporting tool which is a nice way or drilling down large amounts of data.
We're using Qubit as a fully managed testing platform, and their account management and level of service we've received from any other contact (technical, support, sales etc) was above any of their competitors. Integration and on-boarding was well done and we feel confident that the campaigns are developed and tested thoroughly.
  • Using data to customise user experiences can easily be done through the Qubit platform. The Google Analytics integration is very helpful when segmenting campaign traffic in existing reports.
Qubit platform is simple enough to understand for companies that are just starting an optimisation and personalisation programme, but powerful enough to scale and deliver lots of tests easily. Most of the 'tech' happens behind the scenes. There are other suppliers that focus more on complex statistical configuration, but we found that the way Qubit surfaces the data is reducing complexity and makes it easy to understand and helps focussing on improving customer experience.