Salesforce Social Studio

Salesforce Social Studio

About TrustRadius Scoring
Score 6.6 out of 100
Salesforce Marketing Cloud Social Studio (Radian6 + Buddy Media)

Overview

Recent Reviews

Radian6 Delivers

10 out of 10
November 18, 2019
Currently, Radian6 is used across our military recruitment department to identify opportunities where our brand can become a part of the …
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Marketing in retail real estate

10 out of 10
December 05, 2017
Social Studio is being used by the organization I work for. It is being used by each property's marketing department so that social boosts …
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Social Studio is competent

8 out of 10
April 05, 2017
We used to Social Studio to schedule all of our social media content on Facebook and Twitter. It was only used by our marketing …
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Popular Features

View all 27 features
  • Content planning and scheduling (10)
    10.0
    100%
  • Broad channel coverage (10)
    10.0
    100%
  • Twitter (10)
    9.0
    90%
  • Workflow management (10)
    8.0
    80%

Video Reviews

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Pricing

View all pricing

Basic

$1,000.00

Cloud
Per Org Per Month

Pro

$4,000.00

Cloud
Per Org Per Month

Corporate

$12,000.00

Cloud
Per Org Per Month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Features Scorecard

Listening/monitoring

8.5
85%

Publishing

8.5
85%

Engagement

7.6
76%

Marketing

5.5
55%

Channel coverage/integration

8.1
81%

Reporting/analytics

8.6
86%

Account management

9.5
95%
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Product Details

What is Salesforce Social Studio?

Social Studio (formerly Radian6) enables users to listen, engage, and publish within a social media marketing and management suite — and connect enriched social data to marketing with sales and service. Social Studio is the result of Salesforce' combining of Radian6 with the capabilities of Buddy Media, a social media publishing tool acquired by Salesforce in 2012. Social Studio is available on the Salesforce Marketing Cloud.

The product supports:

Social Listening
Gather market intelligence. Gain relevant feedback across your marketing, service, and sales campaigns with reporting tied to your social accounts from the office or via mobile app. Search for any topic or brand. Watch for fresh topics and trends from convenient customizable dashboards.

Community Engagement
Deploy a single platform for social media engagement and social reviews across every department in a company. Securely manage access and roles with user and team workspaces. With machine learning, gauge brand sentiment and prioritize posts — then automatically route customer activity to the appropriate role in either marketing, sales, or service. Route social posts to your CRM platform to complete the picture of the customer across social, email, and other digital channels.

Social Publishing
Manage company’s entire social presence across teams. Create workspaces and access based on role or group to ensure brand consistency.
Collaborate on campaigns. Draft, share, schedule, review, and approve content. Access stock photos, trending topics, and more — on a desktop or in a mobile app. Reporting gives a real-time snapshot on content, channel, and creative performance.

Monitoring Performance
Track customer interactions, brand health, and campaign results as they unfold. Depict real-time customer feedback with on-screen imagery.
Highlight the customer voice. Keep a close eye on conversations to develop insights around real-time customer discussions. Display insights based on region, post popularity, and words commonly associated with a product. Get comprehensive multichannel views of every customer relationship — plus in-depth explorations of email campaigns, social care, and every brand journey.

Salesforce Social Studio Competitors

Salesforce Social Studio Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - is now part of the Salesforce Marketing Cloud. Salesforce now supplies social media management capabilities through Social Studio, the product built by combining Radian6 with Buddy Media, available on the Salesforce Marketing Cloud.

Bottlenose, Brandwatch, and Verint Messaging are common alternatives for Salesforce Social Studio.

Reviewers rate Sentiment analysis and Broad channel coverage and Content planning and scheduling highest, with a score of 10.

The most common users of Salesforce Social Studio are from Enterprises (1,001+ employees) and the Unknown industry.
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Comparisons

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Reviews

(1-10 of 10)
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November 18, 2019

Radian6 Delivers

Alexis Ramsey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our rep was incredibly quick to respond, not pushy, and patient with our decision making process. For technical support, we had free one on one training for our six team members, and they followed up individually a week after each session. They’ve been available and attentive, even when questions came up after training.
Score 7 out of 10
Vetted Review
Verified User
Review Source
I don't remember having to reach out to support quite often when working with Radian6. However, before I started in that position working with the platform, my manager relayed to me that the customer support for Radian6 and Salesforce overall was quick and efficient, and that they usually got back to him within a day or so.
Nicole Swanson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I am able to contact support directly via email rather than through an account manager. I get a support auto response immediately with a case number. I usually get an initial response from a support person via email within a 24 hour period and then if it's not resolved quickly I get further phone of email support until the matter resolved. I always get an email asking if I am happy with the resolution before the case is closed.
November 04, 2014

Radian6 Review

Score 9 out of 10
Vetted Review
Verified User
Review Source
I really love the overall support process for Radian6; however have had some communication issues with some reps to clarify understanding at times.. I find the overall process of this tool's support great. I would like the Account Reps and Customer Service Reps to be more knowledgeable once I get to them. Sometimes, it takes a few times to connect before an issue is solved.
Sarah Brown | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Review Source
As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
Score 7 out of 10
Vetted Review
Verified User
Review Source
They are quick to join a GoTo meeting to walk through the process together and if the issue / question is not resolved / answered they will pass along to the technicians who will respond quickly
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