TrustRadius
Lattice Engines' Predictive Lead Scoring blends the contact profile and behavioral information from your Marketing Automation system with thousands of additional attributes that could contain hidden buying signals. Whether it’s the Web, internal data, or third party sources, Predictive Lead Scoring discovers patterns in the data that rules-based scoring or gut instinct would simply miss. Once this lead “fingerprint” is identified, it can then be used to score all your leads based on their likelihood to close. With Predictive Lead Scoring, you have the power to know which leads are most sales-ready and which need more nurturing, so Sales and Marketing can both do their jobs more effectively.Great for data-driven propensity model-in-a-boxI used Lattice in my previous role at Turbonomic. At the time, it was brought in by Marketing to help prioritize a list of target accounts for the sales organization to pursue. We used Lattice to identify signals in accounts that would indicate a propensity to purchase, as well as provide additional firmographic and technographic information to enrich in our CRM.,Firmographic Information on accounts - Lattice uses best in class data sources to make sure account information is up to date High Level technographic data - Lattice will generally identify which core products are being used at a company Easy to use UI and model building.,Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller. Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time Hard to identify which attributes are meaningful enough to include as enrichment in SFDC.,7,Lattice provided information to sales reps on which accounts they should prioritize, but hard to measure any tangible ROI.,Marketo, Salesforce Lightning
Unspecified
Lattice Engines
5 Ratings
Score 7.1 out of 101
TRScore

Lattice Engines Reviews

Lattice Engines
5 Ratings
Score 7.1 out of 101
Show Filters 
Hide Filters 
Filter 5 vetted Lattice Engines reviews and ratings
Clear all filters
Overall Rating
Reviewer's Company Size
Last Updated
By Topic
Industry
Department
Experience
Job Type
Role
Reviews (1-1 of 1)
  Vendors can't alter or remove reviews. Here's why.
Charles Wu profile photo
September 24, 2018

Lattice Engines Review: "Great for data-driven propensity model-in-a-box"

Score 7 out of 10
Vetted Review
Verified User
Review Source
I used Lattice in my previous role at Turbonomic. At the time, it was brought in by Marketing to help prioritize a list of target accounts for the sales organization to pursue. We used Lattice to identify signals in accounts that would indicate a propensity to purchase, as well as provide additional firmographic and technographic information to enrich in our CRM.
  • Firmographic Information on accounts - Lattice uses best in class data sources to make sure account information is up to date
  • High Level technographic data - Lattice will generally identify which core products are being used at a company
  • Easy to use UI and model building.
  • Detailed technographic information - we had a lot of issues with Lattice not being able to identify specific technologies being used by a company, which would be able to provide us materially different context as a seller.
  • Model is built once and is static until refreshed - do not get meaningful feedback into the model in real-time
  • Hard to identify which attributes are meaningful enough to include as enrichment in SFDC.
Lattice is ideal for a company who has not identified a list of targeted accounts or has not done segmentation. As long as the total addressable market is up for grabs and a company needs data on how to prioritize and distribute accounts, Lattice is able to add a ton of value. If you already have a list of accounts you are pursuing, Lattice will be able to help score than A-D, but generally will not tell you anything you don't already know.
Read Charles Wu's full review

Lattice Engines Scorecard Summary

About Lattice Engines

Lattice Engines' Predictive Lead Scoring blends the contact profile and behavioral information from your Marketing Automation system with thousands of additional attributes that could contain hidden buying signals. Whether it’s the Web, internal data, or third party sources, Predictive Lead Scoring discovers patterns in the data that rules-based scoring or gut instinct would simply miss.

Once this lead “fingerprint” is identified, it can then be used to score all your leads based on their likelihood to close. With Predictive Lead Scoring, you have the power to know which leads are most sales-ready and which need more nurturing, so Sales and Marketing can both do their jobs more effectively.

Lattice Engines Competitors

Lattice Engines Technical Details

Operating Systems: Unspecified
Mobile Application:No