Return Path is great for those professionals who truly need to know all aspects of their email marketing campaigns.
Updated May 09, 2019
Return Path is great for those professionals who truly need to know all aspects of their email marketing campaigns.
Score 4 out of 10
Vetted Review
Verified User
Modules Used
- Return Path (legacy)
Overall Satisfaction with Return Path
We are currently using Return Path within our Undergrad Admissions department with some integration going into some graduate and adult populations. This is being used to try and have better inbox placement for our email marketing efforts. We were having very low open rates and high spam rates so this is addressing that issue.
- Shows spam rates
- Identifies problematic subject lines for email marketing
- View examples of how different email clients will show your email
- It doesn't necessarily help emails to be pushed through spam filters
- Some of the features for viewing email are naively available in Marketing Cloud
- Hard to differentiate some of the features
- Helped identify problematic email campaigns
- Helped our emails get delivered to certain populations
- Helped identify subject lines that are problematic
Return Path was the first solution that we looked into based on the native integration with Salesforce Marketing Cloud. That was the biggest selling point for us. We didn't do a lot of research on other products but 250ok was one we did look at but ultimately liked Return Path that much more.