250ok an up and coming product to help get your emails into the inbox and out of spam
June 14, 2019

250ok an up and coming product to help get your emails into the inbox and out of spam

Joe Hallissey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • 250ok (legacy)

Overall Satisfaction with Return Path

We selected 250ok to identify email deliverability issues. Before 250ok, we used a variety of free and paid tools but wanted to manage everything under one account. Currently, we use it primarily to review email campaigns before we send, track engagement, and review potential issues with ESPs. In the future, we plan to increase usage to include DMARC monitoring as well.
  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.

Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Compared to other options, we found that 250ok had a good balance of features for the price, continual improvements and new features, and an actual support system. 250ok is a perfect platform for an SMB to use to actively monitor their email deliverability and identify areas where they could improve to reach their lists.

Everest (Return Path + 250ok) Feature Ratings

Email deliverability reporting
Standard reports
Custom reports
Not Rated