RollWorks Delivers on Data
November 30, 2021

RollWorks Delivers on Data

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with RollWorks

At Gubagoo, RollWorks was one of the first additions to our Martech stack. Our goal was to be able to target highly segmented prospects to create and improve brand awareness, while also actioning personalized marketing campaigns to book demos. We were very glad to partner with RollWorks because of their data - we tested a few other companies and RollWorks beat all the competition for data matching.

Pros

  • Great Account Managers
  • Competitive Pricing
  • Easy-to-Use Platform
  • Amazing Data!

Cons

  • Keeping lists cleaned and up-to-date for users with home-grown CRMs
  • 50% of closed-won opportunities were served ads via RollWorks.
  • Increased brand awareness.
  • Increased autonomy.
Over the course of working with RollWorks, I have worked with two different Account Managers. The transition from the first to the second was easy and timely. Both Account Managers are experts on the tool and are great at problem-solving. Their experience with the tool allows you to action campaigns immediately and solve problems that may be industry-specific. I have thoroughly enjoyed working with both Account Managers assigned to Gubagoo.
With lots of great platforms out there, it will depend on what your organization's top goals are. For our company, we have had a big challenge with data. With RollWorks beating all other [competitors] when we tested match rates, it was a no-brainer for us to partner with RollWorks. Lots of great integrations and intent data are available, there are many reasons to choose RollWorks. We also appreciated that they went over and above when we asked to test the platform with our site data before purchasing. We knew they cared about earning our business, and have seen that same commitment to our company ever since.

Do you think RollWorks delivers good value for the price?

Yes

Are you happy with RollWorks's feature set?

Yes

Did RollWorks live up to sales and marketing promises?

Yes

Did implementation of RollWorks go as expected?

Yes

Would you buy RollWorks again?

Yes

Because of our industry's challenge with data, RollWorks is great to help you reach customers you may not have otherwise. It's great to use if you have a lean team and need to manage your own ads in-house. RollWorks seems like it would perform best if you have a plug & play CRM that will integrate with their platform. If you have a homegrown CRM, there is a lot more manual effort going into keeping lists clean, pulling newly sold customers, etc.

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