Honest B2C review of a long time user
Updated February 28, 2019
Honest B2C review of a long time user
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Sailthru
Sailthru is currently our primary marketing automation engine. We use it to orchestrate and deploy the majority of our email campaigns, including promotional, lifecycle, and trigger based programs. Additionally we use Sailthru as a source to store and manage customer segmentation for the majority of our campaigns
- The lifecycle optimizer and campaign setup user interfaces are pretty solid and sufficient to manage
- List management is pretty straight forward and easy to set up
- Their pre defined engagement levels for users based on email and site activity are also pretty beneficial to use for targeting
- The audience insights tool is okay but takes a long time to determine counts of segments. A lot of other platforms will return segment sizes within seconds whereas in Sailthru it can take up to 2-5 minutes
- The platform is still in th early stages of integrating with external databases and lists from outside sources. It is set up to support one off promotional campaigns, but we’ve had issues with automating recurring campaigns leveraging audiences from outside systems
- The lifecycle optimizer tool is a little behind in allowing campaigns to be triggered off of relative dates. We’ve had to still run anniversary campaigns manually to this point
- We’ve consistently seen year over year growth within our email channel and are on pace to grow 40% this year
- Our list size is on pace to grow 30% this year
We chose Sailthru before evaluating these vendors. Currently though they are lagging a little bit with integration with outside data sources, flexibility with surfacing web content, and multi channel orchestration compared to these vendors